Director of Creative Performance

Bask & Lather • Yonkers, NY

9h • Remote

About The Position

Bask & Lather is seeking a Director of Creative Performance to lead its paid acquisition creative function. The role turns customer insights and performance data into compelling advertising, builds a disciplined testing and learning process, and develops a reliable pipeline of creative to support profitable spend. Reporting to the Head of Growth, this hands-on leadership role owns creative strategy, briefs, production coordination, quality assurance, and creative performance analysis.

The Director owns the paid acquisition creative roadmap and production priorities within approved resources, while partnering with Growth on testing conditions, evaluation, and investment recommendations. The role also works with Brand, Design, Product Development, Integrated Marketing, Ecommerce, and Retention to uphold brand standards, ensure accurate product education and claims, and coordinate around launches, offers, customer insights, and reusable assets. Organic social, brand campaigns, and lifecycle creative are partner functions with separately agreed priorities.

The position maintains an organized creative operation, including searchable asset records, production planning, risk management, review processes, and a weekly creative review. Success is assessed using agreed baselines and targets for creative effectiveness, testing and learning, operating performance, and channel-appropriate diagnostic metrics. Acquisition and profitability outcomes are shared with Growth; creative output volume alone does not define success.

Requirements

• 8+ years of relevant experience in performance creative, creative strategy, or growth marketing, including leadership of creative teams or external production partners.
• Demonstrated record of developing ads that supported profitable acquisition for a consumer product brand.
• Deep working knowledge of Meta and TikTok creative, with experience adapting concepts for YouTube and other acquisition channels.
• Strong analytical judgment and ability to distinguish a creative insight from an attribution, media, audience, or offer issue.
• Hands-on skill in briefing, scripting, product demonstrations, UGC, editing feedback, and translating customer objections into effective creative.
• Experience managing production budgets, agencies, creators, timelines, and competing priorities.
• Ability to set clear expectations, surface risks early, and follow through.
• Portfolio examples demonstrating the original hypothesis, personal contribution, testing approach, spend supported, performance results, and subsequent iterations; team and budget scope should be shared where possible, with anonymized information permitted.

Nice To Haves

• Experience in beauty, personal care, or wellness.

Responsibilities

• Build a prioritized creative testing roadmap for Meta, TikTok, YouTube, and other active acquisition channels.
• Define customer audiences, objections, product benefits, hooks, formats, and hypotheses for each creative test.
• Translate strategy into briefs, scripts, demonstrations, and channel-specific assets.
• Manage the production calendar, feedback, approvals, and delivery against agreed deadlines.
• Review results with Growth, identify why concepts perform, and use findings to develop subsequent briefs.
• Expand winning concepts and diagnose weaker executions before deciding whether to revise or retire them.
• Manage performance creative agencies, UGC partners, freelancers, and production vendors; improve quality, turnaround time, cost efficiency, and production capacity.
• Lead assigned creative resources, establish clear ownership, and manage approved production budgets.
• Recommend staffing, partner, and capacity changes to the Head of Growth.
• Partner with Growth to define testing conditions, evaluate results, and recommend concepts for additional investment.
• Partner with Brand and Design to uphold brand standards, and with Product Development and appropriate reviewers to ensure product education and claims are accurate.
• Coordinate with Integrated Marketing, Ecommerce, and Retention around launches, offers, customer insights, and reusable assets.
• Maintain a searchable asset library with consistent naming, concept tagging, performance history, usage rights, and approval records.
• Plan production capacity against the testing roadmap and budget, flag delivery risks early, resolve bottlenecks, and maintain backup partners for critical needs.
• Establish pre-launch reviews for product accuracy, demonstrations, brand alignment, platform specifications, and creator permissions.
• Use AI and workflow automation where they improve research, ideation, briefing, reporting, or production efficiency, with human review for accuracy and quality.
• Run a weekly creative review covering results, lessons, fatigue, production status, budget, next tests, owners, and deadlines, and bring evidence-supported recommendations and clear hypotheses.
• Establish onboarding baselines, consistent metric definitions, and numerical targets with the Head of Growth.

Benefits

• Annual performance bonus tied to agreed role and organizational goals.
• Comprehensive benefits.
• Paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed