Performance Creative Writer
About The Position
The Performance Creative Writer develops and directs paid social video ads intended to drive customer acquisition and growth for dog and cat food brands. The role partners with internal production, post-production, and marketing teams to create, test, and optimize performance creative across paid channels. The writer develops concepts using consumer insights, product benefits, competitive research, trends, and performance results, then turns them into direct-response scripts emphasizing hooks, storytelling, pacing, and persuasion. They help bring concepts to life on set, direct talent, and oversee post-production by giving editors clear creative feedback. They use Meta performance data to identify what is working, develop hypotheses, and inform ongoing testing and iteration. The role maintains a pipeline of new concepts and iterations, and uses AI tools to support ideation, scripting, trend analysis, and rapid creative development. The position is hybrid in Burbank, California. The employee is expected to be available on set and in the office two to three days per week for local shoots, with travel shoots approximately once every two months. The role involves working with dogs and cats on set.
Requirements
- At least 3 years of experience in video writing and production; the posting ideally seeks 5 or more years of experience bringing scripts to life through video and film or visual storytelling.
- Experience writing compelling, concise scripts for vertical and social video, including natural dialogue, with a strong grasp of platform trends and attention-driving storytelling in paid media.
- Ability to craft stories in performance-ad formats and adapt scripts to video language across multiple formats and channels.
- Experience with high-converting video concepts grounded in direct response and paid social, and understanding of hooks, audiences, and DTC/UGC marketing principles.
- Ability to use performance data to inform creative decisions and apply a test-and-learn approach to video optimization.
- Experience and comfort working with actors and creators and leading on-set execution; ability to elicit authentic performances and collaborate with production teams.
- Demonstrated ownership from concept through delivery; ability to self-start in a fast-paced environment and use AI tools for ideation, scripting, editing, or optimization.
- Strong visual eye and understanding of framing, performance, pacing, and camera placement.
- Experience working with video editors and providing clear, actionable creative feedback.
- Ability to work in a fast-paced, constantly evolving creative environment.
- Bachelor’s degree or equivalent experience; the posting prefers Marketing, Human Studies, or a related field.
Nice To Haves
- Five or more years of experience bringing scripts to life through video and film or visual storytelling.
- Degree in Marketing, Human Studies, or a related field.
Responsibilities
- Develop fresh advertising angles and concepts for dog and cat food brands using consumer insights, product benefits, competitive research, trends, and creative performance.
- Write compelling direct-response scripts for paid social video, focusing on hooks, storytelling, pacing, persuasion, and driving action.
- Partner with production teams on UGC and larger-scale shoots, and direct talent to translate concepts effectively on camera.
- Own creative through post-production and provide editors feedback on structure, pacing, performance, visuals, and other elements.
- Use Meta performance data to identify effective angles, hooks, messages, and formats, and develop hypotheses to inform future creative tests.
- Maintain a pipeline of new creative, balancing new concepts with iterations of proven ads.
- Use AI tools for creative strategy and output, including ideation, scripting, trend analysis, and rapid iteration.
- Attend local shoots and work in the office two to three days per week; travel for shoots approximately once every two months to film, gather footage, and conduct interviews.
- Work comfortably on set with dogs and cats.
Benefits
- Company-paid medical, dental, and vision premiums for employee-only plans.
- Annual bonus.
- 401(k) match of up to 3.5% of employee contributions.
- Six paid sick and mental health days.
- Employee Assistance Program.
- Free weekly yoga and meditation classes and additional mental health benefits.
- Employee Stock Ownership Plan, with company contributions funding retirement with company stock.
- Reimbursement for a portion of personal cell phone and internet usage for eligible employees.
- Professional development opportunities, including mentorship and continuous learning programs.
- Performance-based pay increases.
- Potential for quarterly KPI bonuses.
- Charity sponsorships supporting communities worldwide.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
