Senior Manager, Performance Creative

Ritual•Los Angeles, CA

1d•$130,000 - $170,000•Remote

About The Position

The Senior Manager, Performance Creative owns the creative engine for Ritual’s paid acquisition, with accountability for creative that efficiently acquires new customers at scale. Reporting to the Director of Growth Marketing, this player-coach sets performance creative strategy, leads a Growth Creative Strategist and an in-house creative team, and directs external creative agencies and creator partners. The role turns performance data, customer insight, and cultural trends into a steady pipeline of ads across Meta, TikTok, YouTube, and emerging channels. The role is accountable for creative’s contribution to acquisition cost and efficiency, and oversees the strategy, roadmap, testing program, creative operations, and partner output. It also serves as final approver for performance creative before launch in partnership with Creative and Regulatory teams, collaborates across paid media, brand, product marketing, and analytics, and presents strategy and results to senior leadership.

Requirements

At least 7 years of experience in performance creative, creative strategy, or growth marketing; DTC or omnichannel consumer brand experience is preferred.
At least 3 years of people management experience, including managing creative strategists, editors, designers, and copywriters.
Track record of improving acquisition efficiency through creative on Meta and TikTok.
Strong command of creative testing methodology, performance metrics such as CAC, CVR, CTR, hook rate, and hold rate, and creative analytics tools such as Motion.
Experience building creative operations, including volume forecasting, intake and briefing processes, naming and tagging taxonomies, and reporting.
Experience working within regulatory or claims review processes.
Excellent written and verbal communication skills, including presenting creative strategy and results to senior leadership.
Ability to own measurable outcomes, coach and develop colleagues, work inclusively, build scalable systems, make decisions with imperfect information, and turn platform changes, cultural trends, and competitor creative into tests.
Ability to uphold brand standards, claims requirements, and responsible use of additional resources.

Nice To Haves

Experience with YouTube, Amazon, and emerging channels.
Experience directing multiple external creative agencies and creator partners at volume, including building or scaling a UGC or influencer creative program.
Experience in health, wellness, supplements, or other regulated categories.
Familiarity with AI-assisted creative production and the guardrails it requires.

Responsibilities

Own creative performance outcomes and its contribution to customer acquisition cost, measured through hit rate, testing velocity, concept volume and diversity, CPMR, CVR, CAC, and hook rate.
Build quarterly and monthly creative roadmaps aligned with acquisition goals, product launches, and promotional moments; prioritize angles, audiences, formats, and channels.
Translate business objectives and customer insights into messaging angles and creative briefs that address customer pain points, differentiators, and product education needs.
Manage and coach a Growth Creative Strategist and in-house video, motion, and design creatives; set priorities, provide feedback, and develop the team’s strategic capabilities.
Direct external creative agencies, creators, and UGC and KOL programs, including relationships, scopes, briefs, quality, volume, timelines, and performance; determine when to scale, restructure, or replace partners.
Own the creative testing framework across hooks, formats, offers, audiences, and funnel stages, from hypothesis through analysis and iteration.
Use creative analytics tools and platform data to determine what to stop, improve, or scale, and test new formats, creator models, AI-assisted production, and emerging channels.
Forecast creative volume and refresh cadence based on spend, campaign priorities, and creative fatigue.
Build scalable processes for creative intake, briefing, naming, tagging, reporting, and knowledge sharing.
Provide final approval for performance creative before launch in partnership with Creative and Regulatory teams.
Collaborate with paid media, brand, product marketing, and analytics teams, and present creative strategy and results to senior leadership.