Sr. Global Performance Creative Strategist
About The Position
The Sr. Global Performance Creative Strategist leads performance-driven creative strategy across digital growth channels, including paid social, video, display, and emerging platforms. The role connects performance analytics with creative execution, translating brand strategy and data insights into high-converting creative directions while maintaining the brand aesthetic. The strategist builds scalable testing frameworks, directs internal and external creative partners, and works with regional teams to deploy culturally relevant, high-performing content globally. The position owns the global creative testing roadmap and develops hypotheses, success metrics, testing agendas, and scalable processes for briefing, testing, quality assurance, and measurement. It leads creative briefing and direction for internal design teams, agencies, and independent creators, including UGC and creator workflows from concept through legal review, approval, and delivery. The role analyzes performance metrics to identify insights and guide iterative creative improvements; aligns category messaging with merchandising, sourcing, and inventory; responds to platform and cultural trends; evaluates generative AI and creative automation; and oversees asset delivery and tracking of media usage rights. The role generally requires at least 10 years of experience in creative strategy, performance marketing, or growth roles at high-growth DTC or e-commerce brands, with a track record of measurable business growth through creative innovation. A bachelor’s degree in marketing, communications, business, or a related field is preferred, or equivalent education and work experience.
Requirements
- Generally, at least 10 years of experience in creative strategy, performance marketing, or growth roles within high-growth DTC or e-commerce brands.
- Proven track record of driving measurable business growth through creative innovation.
- Expertise translating brand guidelines and product positioning into high-performing, full-funnel creative assets tailored for Meta, TikTok, YouTube, Snap, and Google.
- Strong analytical skills and a proven ability to turn performance KPIs such as CPA, ROAS, and CVR into actionable creative testing hypotheses and storytelling concepts.
- Exceptional interpersonal and project management skills, with the ability to influence Creative, Media, Legal, and Merchandising stakeholders and external agencies.
- Comfort presenting creative performance analytics, strategic learnings, and scaling recommendations to senior leadership and executive audiences.
- High degree of accuracy, attention to detail, and organizational agility in managing complex, multi-market creative pipelines simultaneously.
Nice To Haves
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent education and work experience.
- Comfort using creative analytics and collaboration tools such as Motion, Tableau, or similar.
- Familiarity with video editing, motion graphics, and design tools such as Adobe Creative Suite, Figma, or equivalent.
- Experience with Microsoft Office Suite, including Word, Excel, and PowerPoint.
- Experience with Google Business Suite, including Gmail, Drive, Docs, Sheets, and Forms.
- Familiarity with generative AI and creative automation tools.
Responsibilities
- Translate global brand strategy into localized, culturally relevant creative assets and partner with regional and market teams on consistent, high-converting strategies across markets and platforms.
- Own the global creative testing roadmap, defining hypotheses, success metrics, and A/B testing agendas across static, video, audio, UGC, and influencer placements.
- Build scalable playbooks for creative briefing, testing, quality assurance, and measurement.
- Lead end-to-end creative briefing and direction for internal design teams, external agencies, and independent creators.
- Manage UGC and creator workflows from initial concept through legal review, final approval, and asset delivery.
- Analyze creative performance data, including CVR, CAC, ROAS, CPA, and LTV, to diagnose performance drops, identify messaging hooks, and guide iterative creative improvements.
- Serve as the primary marketing contact for assigned product categories and partner with Merchandising, Sourcing, and Inventory to align creative messaging with product availability and category trends.
- Respond to platform, cultural, and market trends with rapid-response creative concepts.
- Evaluate and integrate generative AI, creative automation tools, and innovative production models to streamline asset creation.
- Oversee final asset delivery to performance media teams for campaign deployment and maintain tracking of media usage rights across creative assets.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
