Lead Creative Strategist

Murmuration

1d•$175,377 - $175,377•Remote

About The Position

Murmuration is seeking a senior, hands-on creative leader to develop and produce innovative, compelling, and effective creative for political, advocacy, and issue-based campaigns. The role combines creative strategy, storytelling, writing, production leadership, and people management. The Lead Creative Strategist will turn complex issues, campaign objectives, audience research, and message testing into creative concepts and content that capture attention, move audiences, and inspire action. The position has a particular focus on digital-first creative, including short-form video, social media advertising, and creator-led content, while also developing concepts for political mail and traditional broadcast or connected TV. The role works closely with campaign strategists, research teams, partners, and creative collaborators to create audience-informed work that is tailored to platforms and designed for measurable impact. The Lead Creative Strategist will also help build Murmuration’s creative capabilities by managing creative talent and vendor relationships, overseeing workflows, timelines, and budgets, and establishing processes and quality standards. This is a full-time, salaried position open to candidates anywhere in the United States. The starting salary is $175,377.

Requirements

Demonstrated record of exceptional creative work, with a portfolio showing personal conception, writing, and production of advertising or campaign content that is both original and strategically effective.
Deep experience in political, advocacy, or mission-driven campaigns and the ability to develop persuasive content that engages audiences, shapes opinions, and motivates action.
Outstanding writing and storytelling skills, including the ability to simplify complex issues and adapt content for different audiences and platforms.
Strong digital creative instincts and understanding of effective, platform-native social media and digital advertising.
Hands-on experience guiding creative projects from concept to completion and collaborating with editors, designers, production teams, and other creative partners.
Experience managing creator and influencer campaigns, including use of discovery and management platforms, recruitment, briefing, content production, and integration into broader campaign strategies.
Strong strategic judgment and ability to connect creative decisions to campaign objectives, audience insights, and research findings.
Collaborative, entrepreneurial approach; able to work across teams, manage multiple projects, build capabilities, and contribute hands-on.
Significant professional experience developing and producing campaign creative, ideally in political consulting, a creative or digital agency, an advocacy organization, or a comparable environment.
Experience building or leading an in-house creative function or managing a network of freelance creative talent.
Familiarity with creator management platforms and paid creator programs, including recruitment, contracting, briefing, content approvals, and performance evaluation.
Experience with creative testing, including message testing, ad testing, and performance-based creative optimization.

Responsibilities

Serve as Murmuration’s lead campaign creative strategist, developing original concepts for political, advocacy, and issue-based campaigns.
Translate campaign objectives, audience research, and message testing into creative strategies and executions.
Develop concepts and creative approaches across digital advertising, video, social media, and other channels.
Collaborate with campaign strategists and research teams to ground creative work in audience insights and measurable objectives.
Personally write scripts, advertising copy, creative briefs, and other campaign content.
Lead the development and production of video advertising, including digital-first ads, short-form social content, and broadcast or connected TV creative.
Guide creative projects from concept and scripting through production, editing, and final delivery.
Work with editors, designers, videographers, production teams, and other collaborators to produce creative work.
Ensure creative content is strategically sound, emotionally compelling, visually engaging, audience-tailored, and adaptable across platforms and formats.
Lead digital-first creative strategies for platforms such as Instagram, TikTok, YouTube, and emerging digital channels.
Design and manage creator and influencer programs integrated into broader campaign communications and content strategies.
Use creator discovery and campaign management platforms to identify, evaluate, recruit, and onboard creators.
Develop creator briefs, manage content development and approvals, and build sustained relationships with creators and content producers.
Track emerging content formats, creator trends, and changes in digital media consumption and bring new approaches into campaign work.
Help design and implement testing of creative concepts and advertising executions before campaigns scale.
Use performance data, test results, and audience feedback to refine creative and improve campaign effectiveness.
Develop multiple creative approaches and iterations to identify effective messages, formats, and executions.
Build Murmuration’s reputation as a leader in innovative political and advocacy creative.
Build and manage relationships with freelance creatives, production partners, agencies, and specialized vendors.
Oversee creative production workflows, timelines, and budgets to deliver projects at a high level and on schedule.
Establish standards and processes for creative development, production, review, and quality control.
Work with campaign strategists and partner organizations to identify creative opportunities and bring ideas to life.
Contribute to the growth of in-house creative capabilities and identify opportunities to expand the content Murmuration can produce for partners.
Manage and lead creative work and contribute to the development of Murmuration’s creative capabilities.

Benefits

Health, vision, and dental insurance with 100% of premiums covered for the employee and qualifying family members.
Retirement benefits with a 5% employer match.
Flexible unlimited PTO plan.
Generous paid parental leave.
Pre-tax commuter benefits.
Company laptop.
Flexible remote work environment.
Home office setup stipend for all new employees.
Monthly reimbursement for remote work expenses.
Yearly professional development fund.
Mental health and wellness benefits through Calm and Better Help.
Yearly in-person staff retreats.
Welcoming culture that celebrates diversity, equity, inclusion, and belonging.