Creative Strategist, Client Launches

First Media • Los Angeles, CA

3d

About The Position

First Media is seeking an experienced Creative Strategist with a strong track record of developing creative strategies for new client and product launches. This hands-on role involves understanding a new client and product, its market and potential customers, and turning research and consumer insights into compelling advertising concepts and scripts that drive customer acquisition.

The role identifies audience segments, their motivations and purchase behaviors, and develops creative angles, messaging, and initial testing strategies. The strategist makes informed decisions when historical performance data is limited, applying research, creative judgment, and performance marketing best practices. Working with production and media teams, the role guides creative from initial research through scripting, production, and launch.

Requirements

• Proven experience as a Creative Strategist, Performance Creative Strategist, Direct Response Copywriter, or in a similar role.
• Demonstrable experience developing creative strategies for new client, product, or brand launches, ideally in an agency or performance marketing environment.
• Strong consumer research skills, including the ability to identify audience segments, understand customer psychology, and uncover purchase motivations.
• Exceptional conceptual thinking and copywriting skills, with experience developing direct-response advertising concepts, hooks, and scripts.
• Strong understanding of paid social advertising, particularly Meta, and how creative influences customer acquisition and campaign performance.
• Comfort working with limited historical data, forming hypotheses, and making strategic creative recommendations based on research and experience.
• Experience collaborating with production, creative, and performance marketing teams.
• Highly organized and proactive, with the ability to manage multiple projects in a fast-paced environment.

Nice To Haves

• Experience developing launch strategies in an agency or performance marketing environment.

Responsibilities

• Research new clients' products, markets, competitors, and value propositions.
• Research customer segments, motivations, pain points, and purchase triggers to identify creative opportunities.
• Translate consumer insights into distinct messaging angles, creative concepts, and testing strategies tailored to different customer groups.
• Write direct-response advertising concepts, hooks, and scripts for paid social.
• Apply creative frameworks, performance marketing principles, and previous campaign learnings to establish initial testing strategies for new clients.
• Develop and prioritize creative hypotheses when historical performance data is limited, using research, experience, and commercial judgment.
• Brief and collaborate with producers, editors, and designers, providing creative direction and feedback.
• Work with performance marketing teams to evaluate early results, identify opportunities, and evolve creative strategy as campaign data develops.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed