Community Liaison Jobs

About The Position

Requirements

• Valid driver’s license.
• Reliable transportation and current automobile insurance as required by law.
• Ability to travel regularly throughout the assigned territory.
• Strong interpersonal and relationship-building skills.
• Professional communication and presentation skills.
• Ability to develop and manage a healthcare sales territory.
• Strong organizational and follow-up skills.
• Ability to work independently in the field.
• Ability to analyze referral patterns and account opportunities.
• Basic understanding of healthcare privacy and compliance requirements.
• Ability to collaborate effectively with clinical and operational teams.
• Proficiency with CRM systems, spreadsheets, email, and electronic reporting systems as required by the agency.
• Ability to travel between healthcare facilities and community locations, operate a motor vehicle, use standard office equipment, and perform routine physical activities associated with field-based healthcare business development, with reasonable accommodation where required by law.
• Conduct business-development activities ethically and in accordance with applicable requirements, including HIPAA, Medicare, Medicaid/Medi-Cal, Anti-Kickback Statute, and agency policies.

Nice To Haves

• Bachelor’s degree in healthcare, business, marketing, communications, or a related field.
• Previous hospice, home health, post-acute, hospital, SNF, healthcare sales, or business-development experience.
• Existing relationships with healthcare referral sources within the assigned territory.
• Knowledge of hospice services and the Medicare hospice benefit.

Responsibilities

• Develop new hospice referral sources and maintain relationships with existing referral partners in the assigned territory.
• Conduct regular in-person visits to healthcare facilities, physician offices, clinics, and other community healthcare organizations.
• Identify people who may benefit from hospice evaluation and appropriately facilitate referrals to the intake and clinical team.
• Educate referral partners about hospice philosophy, services, levels of care, eligibility considerations, and referral procedures.
• Respond to referral-source inquiries and coordinate communication with intake and clinical teams.
• Maintain professional follow-up regarding service concerns and opportunities for improvement.
• Create and maintain an organized territory plan, account priorities, and a pipeline of prospective and existing referral sources.
• Identify underserved facilities, physicians, hospitals, and community organizations and develop account-specific strategies.
• Maintain consistent field activity, including visits, meetings, educational presentations, outreach, and referral follow-up; target approximately 7–10 meaningful professional contacts per business day unless otherwise directed.
• Communicate new referrals promptly, facilitate collection of available referral documentation, and communicate anticipated discharge dates and plans to appropriate hospice personnel.
• Coordinate communication among referral sources, patients and families, intake, and clinical teams; immediately escalate urgent or time-sensitive referrals.
• Follow up professionally when a referred patient is not admitted to understand barriers and identify improvement opportunities.
• Meet agency-established business-development goals and performance indicators, which may include referral contacts, new and active accounts, qualified referrals, admissions, conversion, account growth, documentation, and responsiveness.
• Conduct marketing in compliance with applicable federal and state requirements and agency policies; protect patient information, respect patient choice, avoid improper inducements or pressure, and report suspected compliance concerns.
• Collaborate with intake/admissions, administration, clinical and medical personnel, social workers, spiritual care, business development leadership, billing/authorization, and quality and compliance personnel.
• Maintain accurate and timely marketing records, including activity logs, referral tracking, account visits, pipeline reports, account development, outcomes, lost-referral analysis, territory plans, and market observations.
• Provide community education on hospice philosophy, eligibility and benefits, levels of care, care settings, advance care planning, end-of-life support, caregiver resources, and referral procedures.
• Travel regularly throughout the assigned territory and attend occasional meetings or community events outside normal business hours.

Benefits

• Health benefits
• PTO
• FSA
• 401K