Home Health Community Liaison / Marketer
About The Position
Classic Home Care is seeking a motivated, outgoing, and community-driven Home Health Community Liaison to serve as the primary link between the agency and referral sources, healthcare partners, and communities across Southeast Michigan. The role offers flexible scheduling, with part-time, contingent, and full-time opportunities. The liaison builds and maintains referral relationships, educates partners and community members about the agency’s services, conducts visits to referral sources and patients, and supports transitions of care. The position also represents the agency at community events, collaborates with clinical and administrative staff, tracks outreach and referral activity, identifies growth opportunities, serves as a resource on Medicare-certified home health eligibility and services, and manages social media. Classic Home Care is a nurse-owned and operated skilled home health agency serving Southeast Michigan since 2003. The agency is based in Northville, Michigan, and is Joint Commission-accredited and Medicare-certified. Its registered-nurse-led team emphasizes quality patient care and a supportive, collaborative professional environment.
Requirements
- Prior experience in home health, healthcare sales, community outreach, or a related field.
- Strong interpersonal and communication skills, with the ability to build trust and rapport.
- Self-motivation and ability to work independently and as part of a collaborative team.
- Excellent organizational skills and attention to detail.
- Valid Michigan driver’s license and reliable transportation.
- Proficiency with basic computer skills.
Nice To Haves
- Familiarity with the Southeast Michigan healthcare market.
- Experience with EMR or CRM systems.
- Knowledge of Medicare home health guidelines and eligibility criteria.
Responsibilities
- Build and maintain relationships with hospitals, physician offices, skilled nursing facilities, assisted living communities, and other referral sources.
- Educate referral partners and the community about Classic Home Care’s services, capabilities, and the benefits of skilled home health care.
- Visit current and prospective referral partners regularly to generate and grow referral volume.
- Conduct welcome visits for new patients referred from hospitals or other facilities, introduce the agency’s services, and support a smooth start of care.
- Conduct continuity visits for existing patients admitted to a hospital, skilled nursing facility, or other inpatient setting, supporting the relationship, care transitions, and return to home health services after discharge.
- Represent Classic Home Care at community events, health fairs, and networking opportunities.
- Collaborate with clinical and administrative staff to support seamless patient transitions and service delivery.
- Track outreach activity, referral data, and market trends, and provide regular updates to agency leadership.
- Identify new partnership and growth opportunities within the Southeast Michigan service area.
- Serve as a knowledgeable resource on Medicare-certified home health eligibility and services.
- Manage social media.
Benefits
- 401(k) with 4% match
- 401(k)
- 401(k) matching
- Performance-based bonus
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
- Flexible scheduling
- Semi-annual performance incentives for full-time and part-time positions
- Supportive, nurse-led leadership committed to professional growth
- Collaborative and mission-driven agency culture
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
