Community Liaison / Home Care Marketer

ComForCare Home Health Care - San Jose•San Jose, CA

1d•$72,000 - $150,000

About The Position

ComForCare Home Care of San Jose is hiring a Community Liaison / Home Care Marketer to grow the number of seniors and families served across San Jose, Santa Clara County, and the South Bay. The role represents the agency in the community, develops referral relationships, and meets with families seeking in-home care. It also supports the local brand and social media presence by keeping Facebook, Instagram, LinkedIn, and Google Business Profile active and accurate, and by gathering reviews and testimonials. This is a field-based role. Most of the week is spent visiting referral partners, attending events, and meeting families, with office time for planning, follow-up, and social media. ComForCare’s San Jose office provides non-medical home care, including companionship, personal care, dementia care, and respite care.

Requirements

At least 2 years of experience in sales, business development, community outreach, or marketing.
Comfort using social media for business, including Facebook, Instagram, LinkedIn, and Google Business Profile, and basic design tools such as Canva.
Warm, confident communication skills, including the ability to speak with healthcare professionals and family members seeking care.
Organized and self-directed, with the ability to manage a calendar and territory.
Valid California driver’s license, reliable vehicle, and auto insurance.

Nice To Haves

Experience in home care, home health, hospice, senior living, or another healthcare setting.
Existing relationships with healthcare referral sources in Santa Clara County.
Bilingual ability in Spanish, Vietnamese, Mandarin, or Tagalog.
Bachelor’s degree in marketing, communications, healthcare administration, social work, or a related field; equivalent experience is also accepted.

Responsibilities

Build and maintain relationships with referral sources, including hospitals, skilled nursing and rehabilitation facilities, assisted living and senior living communities, home health and hospice agencies, physician offices, case managers, social workers, discharge planners, elder law attorneys, and senior centers.
Plan and complete a weekly schedule of in-person visits, drop-ins, in-services, and lunch-and-learns.
Represent ComForCare at health fairs, senior expos, chamber events, and community networking groups.
Identify new referral opportunities in San Jose and surrounding South Bay communities.
Track outreach activity, leads, and referrals in the CRM and report results weekly.
Respond to family inquiries and explain how in-home care works.
Conduct in-home consultations and assessments alongside the care team to match clients with an appropriate level of care.
Follow up with families and referral partners after care begins to ensure expectations are being met.
Assist with managing the office’s Facebook, Instagram, LinkedIn, and Google Business Profile.
Create and schedule posts highlighting caregivers, clients’ stories with permission, community events, and senior care tips.
Request and respond to online reviews and testimonials.
Monitor local competitor activity and community needs, and bring ideas to the owner.