Home Health Community Liaison / Marketer
About The Position
Classic Home Care, a nurse-owned and operated skilled home health agency serving Southeast Michigan since 2003, is seeking a motivated, outgoing, and community-driven Home Health Community Liaison. The liaison serves as the primary link between the agency, referral sources, healthcare partners, and the communities it serves. The position involves building referral relationships, educating partners and community members about skilled home health services, conducting patient visits, representing the agency at events, and identifying growth opportunities. The role collaborates with clinical and administrative staff to support patient transitions and service delivery, tracks outreach and referral activity, and manages social media. Flexible scheduling is available, with part-time, contingent, and full-time options.
Requirements
- Prior experience in home health, healthcare sales, community outreach, or a related field is required.
- Strong interpersonal and communication skills and the ability to build trust and rapport.
- Self-motivation and the ability to work independently and as part of a collaborative team.
- Excellent organizational skills and attention to detail.
- Valid Michigan driver's license and reliable transportation.
- Proficiency with basic computer skills.
Nice To Haves
- Familiarity with the Southeast Michigan healthcare market.
- Experience with EMR or CRM systems.
- Knowledge of Medicare home health guidelines and eligibility criteria.
Responsibilities
- Build and maintain relationships with hospitals, physician offices, skilled nursing facilities, assisted living communities, and other referral sources.
- Educate referral partners and the community about Classic Home Care's services, capabilities, and the benefits of skilled home health care.
- Visit current and prospective referral partners regularly to generate and grow referral volume.
- Conduct welcome visits for new patients referred from hospitals or other facilities to introduce the agency's services and support a smooth start of care.
- Conduct continuity visits for existing patients admitted to a hospital, skilled nursing facility, or other inpatient setting to maintain relationships, support care transitions, and facilitate return to home health services after discharge.
- Represent Classic Home Care at community events, health fairs, and networking opportunities.
- Collaborate with clinical and administrative staff to support seamless patient transitions and service delivery.
- Track outreach activity, referral data, and market trends, and provide regular updates to agency leadership.
- Identify new partnership and growth opportunities in the Southeast Michigan service area.
- Serve as a resource on Medicare-certified home health eligibility and services.
- Manage social media.
Benefits
- 401(k) with 4% match
- 401(k)
- 401(k) matching
- Performance-based bonus
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
- Flexible scheduling
- Semi-annual performance incentives for full-time and part-time roles
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
