Community Liaison / Home Care Marketer

San Jose•San Jose, CA

20h•Onsite

About The Position

ComForCare Home Care of San Jose is seeking a Community Liaison / Home Care Marketer to grow the number of seniors and families served across San Jose, Santa Clara County, and the South Bay. The role represents the agency in the community, develops referral relationships with healthcare and senior-care organizations, and meets with families seeking in-home care. It also supports the local brand and social media presence across Facebook, Instagram, LinkedIn, and Google Business Profile. This is a field-based role. Most of the week is spent visiting referral partners, attending community events, and meeting families, with office time for planning, follow-up, and social media. The San Jose office provides non-medical home care, including companionship, personal care, dementia care, and respite care.

Requirements

At least 2 years of experience in sales, business development, community outreach, or marketing.
Comfort with business use of Facebook, Instagram, LinkedIn, and Google Business Profile.
Comfort with basic design tools such as Canva.
Warm, confident communication skills for conversations with healthcare professionals and families.
Organized and self-directed, with the ability to manage one's own calendar and territory.
Valid California driver's license, reliable vehicle, and auto insurance.

Nice To Haves

Experience in home care, home health, hospice, senior living, or another healthcare setting.
Existing relationships with healthcare referral sources in Santa Clara County.
Bilingual in Spanish, Vietnamese, Mandarin, or Tagalog.
Bachelor's degree in marketing, communications, healthcare administration, social work, or a related field, or equivalent experience.

Responsibilities

Build and maintain relationships with referral sources, including hospitals, skilled nursing and rehabilitation facilities, assisted living and senior living communities, home health and hospice agencies, physician offices, case managers, social workers, discharge planners, elder law attorneys, and senior centers.
Plan and complete a weekly schedule of in-person visits, drop-ins, in-services, and lunch-and-learns.
Represent ComForCare at health fairs, senior expos, chamber events, and community networking groups.
Identify new referral opportunities in San Jose and surrounding South Bay communities.
Track outreach activity, leads, and referrals in the CRM and report results weekly.
Respond to family inquiries and explain how in-home care works.
Conduct in-home consultations and assessments with the care team to match clients with appropriate care.
Follow up with families and referral partners after care begins to check that expectations are being met.
Assist with managing the office's Facebook, Instagram, LinkedIn, and Google Business Profile.
Create and schedule posts featuring caregivers, client stories with permission, community events, and senior-care tips.
Request and respond to online reviews and testimonials.
Monitor local competitor activity and community needs and bring ideas to the owner.