Home Health Community Liaison / Marketer

Classic Home Care•Sterling Heights, MI
•$32,500 - $65,000

About The Position

Classic Home Care is seeking a motivated, outgoing, and community-driven Home Health Community Liaison to serve as the primary link between the agency and referral sources, healthcare partners, and the communities it serves across Southeast Michigan. The role may be available on part-time, contingent, or full-time schedules. Classic Home Care is a nurse-owned and operated skilled home health agency based in Northville, Michigan, serving Southeast Michigan since 2003. It is Joint Commission-accredited and Medicare-certified, with a nurse-led team.

Requirements

  • Prior experience in home health, healthcare sales, community outreach, or a related field.
  • Strong interpersonal and communication skills, including the ability to build trust and rapport.
  • Ability to work independently and as part of a collaborative team.
  • Excellent organizational skills and attention to detail.
  • Valid Michigan driver's license and reliable transportation.
  • Basic computer skills.

Nice To Haves

  • Familiarity with the Southeast Michigan healthcare market.
  • Experience with EMR or CRM systems.
  • Knowledge of Medicare home health guidelines and eligibility criteria.

Responsibilities

  • Build and maintain relationships with hospitals, physician offices, skilled nursing facilities, assisted living communities, and other referral sources.
  • Educate referral partners and the community about Classic Home Care's services, capabilities, and the benefits of skilled home health care.
  • Visit current and prospective referral partners regularly to generate and grow referral volume.
  • Conduct welcome visits for new patients referred from hospitals or other facilities, introducing the agency's services and helping ensure a smooth start of care.
  • Conduct continuity visits for existing patients admitted to a hospital, skilled nursing facility, or other inpatient setting, maintaining relationships, supporting care transitions, and facilitating return to home health services after discharge.
  • Represent Classic Home Care at community events, health fairs, and networking opportunities.
  • Collaborate with clinical and administrative staff to support seamless patient transitions and service delivery.
  • Track outreach activity, referral data, and market trends, and provide regular updates to agency leadership.
  • Identify new partnership and growth opportunities in the Southeast Michigan service area.
  • Serve as a knowledgeable resource on Medicare-certified home health eligibility and services.
  • Manage social media.

Benefits

  • 401(k) with 4% match
  • 401(k) matching
  • Performance-based bonuses or incentives
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Vision insurance
  • Flexible scheduling
  • Supportive, nurse-led leadership committed to professional growth
  • Collaborative and mission-driven agency culture
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