Home Health Community Liaison / Marketer

Classic Home Care•Westland, MI

11d•$32,500 - $65,000

About The Position

Classic Home Care, a nurse-owned and operated skilled home health agency serving Southeast Michigan, is seeking a motivated, outgoing, and community-driven Home Health Community Liaison. The liaison serves as the primary connection between the agency, referral sources, healthcare partners, and the communities it serves. The role includes outreach to referral partners, patient welcome and continuity visits, community representation, and collaboration with clinical and administrative teams. Flexible part-time, contingent, or full-time arrangements are available.

Requirements

Prior experience in home health, healthcare sales, community outreach, or a related field.
Strong interpersonal and communication skills and the ability to build trust and rapport.
Ability to work independently and as part of a collaborative team.
Excellent organizational skills and attention to detail.
Valid Michigan driver's license and reliable transportation.
Proficiency with basic computer skills.

Nice To Haves

Familiarity with the Southeast Michigan healthcare market.
Experience with EMR or CRM systems.
Knowledge of Medicare home health guidelines and eligibility criteria.

Responsibilities

Build and maintain relationships with hospitals, physician offices, skilled nursing facilities, assisted living communities, and other referral sources.
Educate referral partners and the community about Classic Home Care's services, capabilities, and the benefits of skilled home health care.
Visit current and prospective referral partners regularly to generate and grow referral volume.
Conduct welcome visits for new patients referred from hospitals or other facilities, introduce the agency's services, and help ensure a smooth start of care.
Conduct continuity visits for existing patients admitted to hospitals, skilled nursing facilities, or other inpatient settings to support care transitions and facilitate a smooth return to home health services upon discharge.
Represent Classic Home Care at community events, health fairs, and networking opportunities.
Collaborate with clinical and administrative staff to support seamless patient transitions and service delivery.
Track outreach activity, referral data, and market trends, and provide regular updates to agency leadership.
Identify new partnership and growth opportunities in the Southeast Michigan service area.
Serve as a knowledgeable resource on Medicare-certified home health eligibility and services.
Manage social media.