Community Liaison

Eminence Home Care • Bala Cynwyd, PA

11d • Onsite

About The Position

Eminence Home Care is seeking a relationship-focused Community Liaison to expand its referral network across Pennsylvania. The role owns a defined territory and is measured by referrals, new accounts, and clients who start care. The liaison develops new referral sources, strengthens existing partnerships, and plans field activity to support growth. Approximately 80% of the role is spent in the field, with the remainder devoted to planning, research, CRM updates, and follow-up. The position reports to the Senior Director of Growth & Strategy.

Requirements

• Business development, sales, or account management experience with a track record of meeting measurable goals.
• Strong interpersonal and communication skills and the ability to build trust quickly.
• Highly organized and self-motivated, with the ability to plan a week and manage multiple accounts.
• Comfort with field-based work and travel throughout the territory, which may include Allegheny, Armstrong, Beaver, Berks, Bucks, Chester, Delaware, Lancaster, Lehigh, Montgomery, Northampton, Philadelphia, Washington, and Westmoreland counties.
• Valid driver’s license and reliable transportation.

Nice To Haves

• Experience in home care, healthcare marketing, or community outreach.
• Knowledge of Medicaid and private-pay services.
• Experience using a CRM to track activity and pipeline.

Responsibilities

• Identify and pursue new referral sources, including hospitals, skilled nursing and rehab facilities, assisted living communities, physician practices, case managers, social workers, and community organizations.
• Use territory maps, referral data, and local research to identify new buildings and contacts.
• Develop introductions into referrals by learning partner needs, explaining the agency’s services, and asking for business.
• Re-engage accounts where referrals have slowed or stopped and involve management early when an account is at risk.
• Maintain regular contact with existing referral partners and build relationships with multiple contacts at each account.
• Adapt communication to contacts’ preferences, including in-person visits, calls, texts, or email.
• Represent the agency at community events, health fairs, senior events, and networking opportunities.
• Build a weekly plan with a clear purpose for each visit and allocate time among maintenance, new-business development, and at-risk accounts.
• Aim for 3 to 4 scheduled appointments and 2 to 3 new-opportunity visits each day, adjusting for partner availability and business needs.
• Track daily referrals, starts, losses, and pending referrals.
• Follow up promptly after visits with personalized, actionable next steps.
• Coordinate with intake on authorizations, staffing, and expected start dates, and keep referral sources updated about barriers and progress.
• Accurately and promptly log visits, calls, and contacts in the CRM, including the contact associated with each referral.
• Analyze account referral trends and provide weekly updates on activity, results, challenges, and next steps.
• Deliver marketing materials, maintain inventory, and ensure brand consistency.

Benefits

• Competitive salary and performance-based incentives.
• Mileage reimbursement.
• Training, coaching, and ongoing professional development.
• A supportive team with opportunities for growth.
• The opportunity to make a meaningful difference in the lives of clients and families.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed