Community Liaison

Pasco Southwest Home Health•Cortez, CO

4d•$50,000 - $90,000

About The Position

The Community Liaison is responsible for organization marketing, including establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. The role directs daily marketing operations, assesses the market, develops and implements marketing plans, and works with the Director of Nursing on marketing techniques for specialty Clinical Programs. It also supports strategic planning, monitors community perceptions, and helps customers access community resources when services are not provided by PASCO/SW. The job description notes that the listed duties are representative and that the employee may be asked to perform other job-related tasks.

Requirements

Ability to supervise and direct professional and administrative personnel.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Good communication, negotiation, and public relations skills.
Autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities.

Nice To Haves

Bachelor’s degree in Marketing, Business Administration, or a related field preferred but not required.

Responsibilities

Direct daily marketing operations, including oversight of establishing and implementing marketing initiatives.
Negotiate service contracts with managed care organizations, government agencies, and other payers to support maximum third-party reimbursement.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgetary volume projections.
Work with the Director of Nursing to establish marketing techniques for specialty Clinical Programs.
Use marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Build and monitor community, customer, payer, and patient perceptions of Zion’s Way as a high-quality provider of services.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain working knowledge of PASCO/SW markets, including government agencies, major payer groups, key referral sources, and competitors’ market positioning.
Maintain working knowledge of marketing and share relevant information with organization personnel.
Maintain working knowledge of community resources and assist customers in accessing them when services are not provided by PASCO/SW.
Perform other job-related tasks as requested.