Community Liaison

Eminence Home Care • Lower Merion Township, PA

1d • Onsite

About The Position

Eminence Home Care is seeking a relationship-driven Community Liaison to grow its referral network and strengthen its presence throughout Pennsylvania. This field-based role focuses on identifying new referral opportunities, maintaining existing partnerships, and educating healthcare professionals, community organizations, prospective clients, and families about the company’s non-medical home care services. The role manages an assigned territory, develops strategic outreach plans, and contributes directly to agency growth.

The Community Liaison spends approximately 80% of working time in the field, conducting scheduled appointments and new-business visits, with remaining time devoted to planning, research, reporting, and follow-up. Success includes meeting monthly referral and start-of-care goals, building new partnerships and strengthening existing relationships, maintaining an organized outreach schedule, and increasing awareness of Eminence Home Care in the community. The role reports to the Senior Director of Growth & Strategy.

Requirements

• Previous experience in business development, outside sales, community outreach, or account management.
• Demonstrated ability to develop professional relationships and achieve measurable performance goals.
• Excellent interpersonal, communication, and presentation skills.
• Strong organizational and time-management abilities.
• Self-motivated and proactive, with the ability to work independently in a field-based position.
• Ability to travel regularly throughout an assigned Pennsylvania territory.
• Valid driver’s license and reliable transportation.

Nice To Haves

• Previous experience in home care, healthcare marketing, senior services, or healthcare business development.
• Established relationships with hospitals, rehabilitation facilities, senior living communities, or other healthcare referral sources.
• Understanding of non-medical home care services, Medicaid-funded programs, and private-pay care options.
• Experience using CRM systems to manage outreach activity and referral pipelines.

Responsibilities

• Identify and develop relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, assisted living communities, physician offices, case managers, social workers, and community organizations.
• Promote Eminence Home Care’s non-medical home care services to healthcare professionals, prospective clients, and families.
• Research opportunities to expand the referral network within the assigned territory and convert relationships into referral opportunities and new clients.
• Re-engage referral partners whose activity has declined and identify additional growth opportunities.
• Maintain communication with existing referral partners and conduct in-person visits, presentations, and informational meetings.
• Represent the company at health fairs, senior events, networking functions, and community outreach initiatives.
• Build relationships with multiple contacts within each referral organization and represent the company professionally in the community.
• Develop and maintain a strategic weekly outreach plan focused on new opportunities, existing partnerships, and underperforming accounts.
• Conduct approximately 3–4 scheduled appointments and 2–3 new business development visits daily, adjusting to territory needs.
• Use referral data and territory research to prioritize outreach and monitor referral trends, pending opportunities, and business development goals.
• Follow up professionally and promptly with referral partners and prospective clients.
• Collaborate with intake, scheduling, and operations teams to support the transition from referral to start of care.
• Communicate updates on referral status, staffing availability, and anticipated start dates, and address barriers to converting referrals into active clients.
• Document visits, calls, contacts, and referral activity in the company CRM system.
• Track referral volume, new accounts, starts of care, and territory performance; provide weekly updates on activity, accomplishments, challenges, and priorities.
• Distribute marketing materials and maintain consistent company branding during outreach.

Benefits

• Competitive salary with performance-based incentives.
• Mileage reimbursement for business-related travel.
• Comprehensive training and ongoing professional development.
• Supportive leadership and opportunities for career advancement.
• Collaborative, mission-driven team environment.
• Opportunity to make a meaningful impact by connecting individuals and families with quality home care services.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed