Community Liaison

Care Hospice•Oakland, CA

10d

About The Position

Continuum Hospice is seeking a self-driven, compassionate Community Liaison to serve the Oakland, Alameda County area. The Community Liaison (also described as a Hospice Marketer / Sales Representative) represents Continuum Hospice and promotes its specialized hospice services throughout the community. The role focuses on building trust-based relationships with referral sources, physicians, and healthcare partners so patients and families can access hospice care. It also supports awareness and preference for hospice services and drives census growth. The position is scheduled Monday through Friday, 8:00 a.m. to 4:30 p.m., in the Oakland–Alameda County territory. The role includes outreach to healthcare professionals and community partners, as well as initial conversations with patients and families about hospice care. Compensation is an average base pay range of $95,000–$110,000 per year, plus uncapped commission; the final rate depends on relevant experience and position responsibilities.

Requirements

At least two years of sales or marketing experience in healthcare.
Ability to establish and maintain working relationships with key staff, marketing contacts, and clinical staff to ensure a thorough understanding of hospice services.
Proven ability to generate and maintain relationships with new and existing accounts, including physicians, healthcare professionals, and community agencies.
Willingness to drive, reliable transportation, a valid driver’s license, and auto insurance.

Nice To Haves

Bachelor’s degree in a related field preferred; additional experience may substitute for the educational requirement.
Hospice or palliative care marketing experience strongly preferred.
Prior clinical experience is a plus.

Responsibilities

Establish and nurture relationships with key decision-makers, including physicians and healthcare partners, to strengthen collaboration and trust within the medical community.
Conduct regular outreach to advocate for hospice services and reflect the organization’s commitment to compassionate, high-quality care.
Increase the hospice’s presence and position it as the provider of choice across the service area, helping meet growth and census goals.
Drive referral growth through regular, intentional visits with referring physicians, hospital discharge planners, skilled nursing facilities, social workers, and other healthcare professionals.
Lead initial conversations with patients and families about hospice care, explain services and philosophy, and facilitate consent with empathy and respect.