Community Liaison

Rose Court Senior Living•Phoenix, AZ

About The Position

The Community Liaison leads resident recruitment for an assisted living community by building meaningful relationships with prospective residents and their families, identifying individual needs, and coordinating the admission and assessment process with the community management team. The role develops and maintains internal and external marketing strategies, including referral sources and community relationships. It also supports occupancy by tracking resident movement and serving as the primary contact for prospective residents. The position requires strong communication and customer service skills, knowledge of older adults and common signs of dementia, and a professional, adaptable, team-oriented approach. Local travel is required.

Requirements

  • Superior communication skills and the ability to communicate effectively in English, both orally and in writing.
  • Ability to communicate a clear vision of the community and its services.
  • Dependable and punctual, with a professional and competent demeanor.
  • Knowledge of the physiology and psychology of older adults.
  • Ability to recognize common signs and symptoms of dementia.
  • Strong customer service and telephone marketing skills.
  • Adaptability, flexibility, and focus on prospective residents’ and families’ needs.
  • Ability to demonstrate teamwork and business-partner skills.
  • Outgoing personality, superior communication skills, and strong customer service orientation.
  • Neat, clean appearance and a positive, cheerful attitude.
  • Clean driving record and valid state-issued driver’s license.
  • Ability to travel locally.

Nice To Haves

  • Degree in marketing or a human services field.
  • Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare or personal care background.
  • Proven track record of marketing or sales results.

Responsibilities

  • Lead the resident recruitment process by cultivating relationships with prospective residents and their families and identifying individual needs.
  • Develop and maintain internal and external marketing strategies, referral sources, and community relationships.
  • Maintain occupancy levels and track and trend resident movements.
  • Serve as the central point of contact for prospective residents.
  • Manage the admission and assessment process in collaboration with the community management team.
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