Community Relations Liaison - Madison

Rogers Behavioral Health•Madison, WI

About The Position

Under the leadership of the Directors of Business Development and other leadership, and in partnership with the Account Executive team, the Account Executive serves as a subject matter expert for Rogers service lines. The role uses knowledge and expertise from operational and clinical leadership to promote Rogers services to community stakeholders. This is accomplished through territory management and a traditional sales model, including developing new referral relationships, maintaining existing ones, strategic planning and implementation, meeting or exceeding quotas, relationship development, continued self-assessment, and adapting to a changing marketplace. The Account Executive develops and manages lasting alliances with referring providers and other stakeholders, identifies new referral and partnership opportunities, advances strategic relationships, improves alliance workflows and standards, and implements proactive growth tactics. The role requires an empathetic, solution-focused consultative sales approach; regular in-person and virtual customer engagement; knowledge of behavioral health programs and outcomes; and effective documentation, reporting, and analysis. The position involves extensive travel, approximately 80% of time outside the office in a designated territory, including overnight and weekend travel as necessary. The role also requires collaboration in support of Rogers’ values of Compassion, Excellence, and Accountability; compliance with organizational policies and patient safety requirements; and professional, respectful communication. Additional duties may be assigned.

Requirements

Bachelor’s degree required.
At least two years of business development and/or related experience.
Experience with strategic planning, new business development, and negotiation.
Computer proficiency and working knowledge of software programs, including Word and Excel.
Valid driver’s license and eligibility for insurable status under the Rogers insurance policy.
Ability to travel by car and/or air and be away from home for extended periods.
Ability to travel extensively, approximately 80% of time outside the office, with overnight and weekend travel as necessary.
Ability to present information engagingly and efficiently to individuals and small and large groups.
Strong interpersonal skills and emotional intelligence to interact effectively with employees and professional staff.
Numerical ability to maintain records and operate a computer.
Logical thinking and discretion to make decisions and implement policies, procedures, and standards.
Ability to read and communicate through written, verbal, and auditory skills, with reasonable accommodations.
Physical and mental ability to perform job duties, as verified by a post-employment physical examination by a licensed physician.
For the PRN position: reside in Wisconsin, Illinois, or Minnesota, within 50 miles of a Rogers location and near an airport.
For the PRN position: travel to any Rogers location needing support; assignments may involve one-time event or conference coverage or multi-week assignments, and hours vary based on organizational needs.
For the PRN position: travel assignments may require up to 90% of time worked; travel costs are covered by the organization.

Nice To Haves

A degree majoring in business, communications, psychology, social work, or a related field is preferred.
Lived experience is valued.

Responsibilities

Develop, manage, and strengthen enduring alliances with existing and prospective referring providers.
Identify new referral and partnership opportunities and develop, maintain, and advance strategic referral relationships.
Develop and enhance alliance workflows and standards and plan and implement proactive growth tactics.
Manage a dynamic territory, including routing, goal attainment, and allocation of time and resources.
Engage referral sources through daily face-to-face and virtual meetings, including cold calling and customer appointments.
Organize and participate in Lunch & Learns, breakfast and dinner programs, professional networking events, and other business-development activities.
Monitor expenditures and use allocated budgets effectively.
Assist in planning and executing continuing education events and promote webinars and in-person events during referral meetings.
Conduct on-site campus and program tours.
Use phone, email, social media, and other communications to maintain frequent contact with referral sources.
Meet activity, census, and individual objectives set by department leadership.
Maintain knowledge of behavioral health programming, diagnoses, and trends, and communicate program efficacy, patient types, and outcomes.
Maintain local, regional, and national market knowledge and participate in training and educational opportunities.
Record referral-source interactions in CRM software in a timely manner.
Complete monthly operational and other reporting requirements, analyze reports, and make timely decisions based on the data.
Submit mileage, credit-card, purchase-request, and check-request expense reports on time.
Collaborate with internal and external stakeholders and demonstrate Rogers’ values of Compassion, Excellence, and Accountability.
Comply with system policies and procedures, including Human Resources, infection control, Employee Health, and Patient Safety requirements.
Promote respectful, honest, direct, and solution-focused communication; support teamwork and organizational change.
Support department and hospital goals, communicate goals to colleagues, and maintain department policies and procedures.
Provide objective employee feedback, educate new staff on relevant requirements as directed, and support student interns as directed.
Participate in committees, performance-improvement meetings, and team projects as directed.
Demonstrate punctuality, preparedness, professional conduct, organization, and timely responses to inquiries and tasks.
Provide technical guidance and influence departments within Rogers.
Perform other duties as assigned.