Community Relations Liaison

Wesleyan Homes•Georgetown, TX

7d•$60,000 - $68,000•Onsite

About The Position

The Wesleyan is seeking an experienced Community Relations Liaison to work full-time in its Assisted Living and Memory Care community in Georgetown, Texas. The role uses relationship-based lead generation and sales to drive occupancy and help prospective residents find a welcoming home. Success requires knowledge of assisted living, strong interpersonal skills, and a commitment to the organization’s mission and values. The liaison represents The Wesleyan in the surrounding community, responds to prospective residents and family members, conducts tours, and coordinates move-ins. The role also supports marketing, communications, public relations, social media, and budgeting in alignment with the organization’s brand and census goals.

Requirements

Bachelor’s degree in marketing, communications, journalism, business, or a related field.
At least 5 years of experience in marketing and/or communications.
Proven lead-generation marketing experience using a relationship-based approach to driving occupancy.
Highly relational, with the ability to gain people’s confidence, support, and understanding.
Servant-minded approach to all aspects of the job.
Passion for working within a senior living community.
Alignment with and enthusiasm for The Wesleyan’s mission, culture, and core values.

Nice To Haves

At least 2 years of experience in senior living, healthcare, and/or a nonprofit or mission-based organization.

Responsibilities

Build a pipeline of prospective residents through a relationship-based sales approach.
Participate in local and surrounding community events as a representative of The Wesleyan.
Respond to telephone and website inquiries from prospective residents and their family members.
Schedule and conduct community tours for prospective residents.
Coordinate with internal departments to ensure apartments are prepared for new resident move-ins.
Maintain census at or above budgeted targets.
Assist with creating, modifying, and implementing marketing plans in support of census goals and consistent branding.
Assist with communications and public relations activities consistent with The Wesleyan brand.
Assist with and use The Wesleyan’s web and social media presence to improve its social media reputation and public recognition.
Assist in developing annual marketing, promotion, and advertising budgets.
Act as an ambassador and spokesperson for The Wesleyan as needed.
Demonstrate commitment to the organization’s philosophy and the people it serves.