Community Relations Liaison - Cincinnati

Rogers Behavioral Health•Cincinnati, OH

About The Position

The Community Relations Liaison (described in the posting as an Account Executive) promotes Rogers’ behavioral health service lines to community stakeholders and referring providers. Working under the leadership of the Directors of Business Development and other leaders, and in partnership with the Account Executive team, the role uses territory management, strategic planning, relationship development, and a traditional sales model to build new referral relationships, maintain existing ones, and meet or exceed goals. The role develops and manages alliances with current and prospective referral sources, identifies new referral and partnership opportunities, and plans and carries out proactive growth activities. It requires learning Rogers’ behavioral health programs and communicating their patient populations, efficacy, and outcomes to referral partners. The liaison documents interactions and expenses, completes reports, analyzes results, and collaborates with colleagues in support of Rogers’ values and organizational goals. The position requires extensive travel, with approximately 80% of time spent outside the office representing Rogers in a designated territory. Travel may include overnight and weekend trips as needed. A separate PRN Account Executive provision in the posting describes variable hours based on organizational needs, travel to locations requiring support, and assignments that may involve up to 90% travel; costs for those assignments are covered by the organization.

Requirements

Bachelor’s degree required; the posting prefers a major in business, communications, psychology, social work, or a related field.
At least two years of business development and/or related experience.
Experience with strategic planning, new business development, and negotiation.
Computer proficiency and working knowledge of software including Word and Excel.
Valid driver’s license and eligibility for insurable status under Rogers’ insurance policy.
Ability to function with a high degree of autonomy.
Ability to travel extensively by car and/or air and be away from home for extended periods; the role may include overnight and weekend travel.
Strong interpersonal skills and emotional intelligence to interact effectively with employees and professional staff.
Verbal, hearing, written, reading, and auditory communication abilities to interact with patients and employees, with reasonable accommodations.
Numerical ability to maintain records and operate a computer.
Logical thinking and discretion to make decisions related to policies, procedures, and standards.
Ability to present information engagingly and efficiently to individuals and small and large groups.
Tact and critical-thinking skills for dealing effectively with employees and professional staff.
Physical and mental ability to perform job duties, as verified by a post-employment physical examination by a licensed physician.
For PRN positions, residence in Wisconsin, Illinois, or Minnesota within 50 miles of a Rogers location and near an airport.

Nice To Haves

Lived experience is valued.
A degree major in business, communications, psychology, social work, or a related field is preferred.

Responsibilities

Develop, manage, and strengthen enduring alliances with existing and prospective referring providers.
Identify new referral and partnership opportunities and advance strategic referral relationships.
Develop and enhance alliance workflows and standards; plan and implement proactive territory-growth tactics.
Deliver an action-oriented, patient-focused sales message to referral sources, including psychologists, therapists, social workers, psychiatrists, and school counselors.
Manage territory routing, goals, time allocation, and related business-development activities.
Conduct daily in-person and virtual customer meetings, including cold calling to new or existing customers.
Conduct or support Lunch & Learns, breakfasts, dinner programs, professional networking events, and other customer appointments and activities.
Monitor expenditures and use the allocated budget effectively.
Help plan and execute continuing-education events and promote continuing-education webinars and in-person events during referral meetings.
Conduct on-site campus and program tours.
Use phone, email, social media, and other communications to maintain frequent contact with referral sources.
Meet activity, census, and individual objectives set by department leadership.
Maintain knowledge of behavioral health programming, diagnoses, trends, and Rogers’ services; communicate program efficacy, patient types, and outcomes.
Maintain local, regional, and national market knowledge and participate in training and educational opportunities.
Record referral-source interactions in CRM software in a timely manner; complete monthly operational and other reports; analyze reporting to support decisions.
Submit expense reports and related mileage, credit-card, purchase, and check requests on time.
Collaborate with colleagues and stakeholders, communicate transparently, support organizational values, and hold self and others accountable.
Comply with system policies and procedures, including Human Resources, infection control, employee health, and patient safety requirements.
Perform other duties as assigned.
Support a respectful, solution-focused team atmosphere; communicate goals, provide and receive feedback, support change, and promote department and hospital goals.
Maintain department policies and procedures and address applicable external-agency requirements as directed.
Communicate or maintain function backlog as appropriate; educate new staff on relevant requirements and support student interns as directed.
Participate in hospital committees, performance-improvement meetings, and team projects as directed.
Demonstrate punctuality, preparedness, organization, professional conduct, and timely responses to inquiries and tasks.
Resolve workplace concerns constructively, communicate concerns with solutions, and provide technical guidance to departments within Rogers.
Travel by car and/or air, including overnight and weekend travel as necessary for the territory.
For PRN assignments, travel to Rogers locations needing support, including one-time event or conference coverage and multi-week assignments.