Community Relations Liaison - Madison

Rogers Memorial Hospital•Madison, WI

About The Position

The Community Relations Liaison (described in the posting as an Account Executive) promotes Rogers Behavioral Health services to community stakeholders and referral sources. Working under the leadership of the Directors of Business Development and other leaders, and in partnership with the Account Executive team, the role uses operational and clinical expertise to serve as a subject matter expert on Rogers service lines. The position manages a territory through a traditional sales model, developing new referral relationships, maintaining existing ones, implementing strategic plans, meeting or exceeding quotas, and adapting to a changing marketplace. The role develops and advances relationships with referring providers and other community partners, identifies referral and partnership opportunities, and carries out proactive growth activities. It requires frequent in-person and virtual customer meetings, including cold calling, events, campus tours, and ongoing communication with referral sources. The liaison monitors expenses and budgets and helps plan continuing education events and webinars. The position also requires learning and communicating information about behavioral health programs, diagnoses, trends, efficacy, patient populations, and outcomes. The liaison documents interactions in CRM software, completes operational reports and expense submissions, and analyzes reporting to support timely decisions. The role operates with substantial autonomy and requires extensive travel, approximately 80% of work time outside the office, with overnight and weekend travel as needed. Travel may be higher for PRN assignments, which can involve support at any Rogers location and may include one-time events or multi-week assignments. The employee is expected to uphold Rogers values of Compassion, Excellence, and Accountability; collaborate respectfully; communicate effectively; support organizational change and goals; comply with applicable policies and procedures; and perform other assigned duties. Additional responsibilities described in the posting include supporting employee relations, maintaining departmental policies and procedures, providing feedback, educating staff as directed, participating in committees and projects, and promoting a professional, solution-focused team environment.

Requirements

Bachelor's degree required.
At least two years of business development and/or related experience.
Experience with strategic planning, new business development, and negotiation.
Computer proficiency and working knowledge of software programs, including Word and Excel.
Valid driver's license and insurable status under the Rogers insurance policy.
Ability to travel extensively by car and/or air, including overnight and weekend travel as necessary; the role spends approximately 80% of time outside the office.
Ability to function with a great deal of autonomy.
Ability to communicate complex behavioral health topics and present information engagingly to individuals and groups.
Strong interpersonal skills and emotional intelligence.
Verbal, hearing, numerical, written, organizational, and critical-thinking abilities needed to perform the job, with reasonable accommodations as applicable.
Ability to maintain records and operate a computer.
Ability to make decisions with logical thinking and discretion.
Ability to perform job duties as verified by a post-employment physical examination by a licensed physician.
For the PRN position: reside in Wisconsin, Illinois, or Minnesota within 50 miles of a Rogers location and near an airport; be available for travel to Rogers locations as organizational needs require.

Nice To Haves

Bachelor's degree majoring in business, communications, psychology, social work, or a related field.
Lived experience is valued.

Responsibilities

Develop, manage, and advance enduring relationships with current and prospective referral providers and community partners.
Identify new referral and partnership opportunities and implement strategic territory-growth plans.
Manage territory activity, routing, time allocation, goals, and budget expenditures.
Conduct daily in-person and virtual customer meetings, including cold calls and appointments with referral sources.
Organize and participate in Lunch & Learns, breakfast and dinner programs, networking events, and other outreach activities.
Assist with planning and executing continuing education events and promote webinars and in-person events.
Conduct on-site campus and program tours.
Use phone, email, social media, and other communication channels to maintain regular contact with referral sources.
Meet activity, census, and individual objectives established by department leadership.
Maintain knowledge of Rogers behavioral health programs, diagnoses, trends, and outcomes, and communicate program efficacy and patient fit.
Participate in training and educational opportunities to maintain subject-matter expertise and market knowledge.
Record referral interactions in CRM software and complete monthly operational and other reporting requirements.
Analyze reports to make timely, effective decisions and submit expense reports and requests promptly.
Collaborate with internal and external stakeholders and uphold Rogers values and policies.
Promote teamwork, respectful and direct communication, organizational goals, and a professional, solution-focused work environment.
Maintain department policies and procedures, communicate functional backlogs as required, and educate new staff about relevant requirements when directed.
Participate in hospital committees, performance-improvement meetings, team projects, and student-intern training as directed.
Provide technical guidance and influence departments within Rogers.
Perform other duties as assigned.