Community Relations Liaison

Wesleyan Homes • Georgetown, TX

6d

About The Position

The Wesleyan is a senior living and healthcare community in Georgetown, Texas, providing personalized care and services to seniors for over 60 years. The organization is seeking an experienced, full-time Community Relations Liaison for its Assisted Living and Memory Care community. The role focuses on generating leads and building relationships to drive occupancy, supporting prospective residents as they consider moving into the community, and contributing to marketing, communications, and public relations efforts. Success requires knowledge of the complexities of assisted living, a relational and servant-minded approach, and enthusiasm for The Wesleyan’s mission, culture, and core values.

Requirements

• Bachelor’s degree in marketing, communications, journalism, business, or a related field.
• At least 5 years of experience in marketing and/or communications.
• Proven lead-generation marketing experience using a relationship-based approach to driving occupancy.
• Ability to relate to people in a way that gains their confidence, support, and understanding.
• A servant-minded approach to all aspects of the job.
• Passion for working within a senior living community.
• Alignment with and enthusiasm for The Wesleyan’s mission, culture, and core values.

Nice To Haves

• At least 2 years of experience in senior living, healthcare, and/or a nonprofit, mission-based organization.

Responsibilities

• Build a pipeline of prospective residents through a relationship-based sales approach.
• Represent The Wesleyan at local and surrounding community events.
• Respond to telephone and website inquiries from prospective residents and their family members.
• Schedule and conduct community tours with prospective residents.
• Coordinate with internal departments to ensure apartments are prepared for new resident move-in.
• Maintain census at or above budgeted targets.
• Assist with creating, modifying, and implementing marketing plans that support census goals and follow the agreed-upon branding strategy.
• Assist with communications and public relations activities consistent with The Wesleyan brand.
• Assist with and use The Wesleyan’s web and social media presence to improve its social media reputation and public recognition in support of organizational goals.
• Assist in developing annual marketing, promotion, and advertising budgets.
• Act as an ambassador and spokesperson for The Wesleyan as needed.
• Demonstrate commitment to the organization’s philosophy and the people it serves.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level