Community Liaison & Sales Marketer

BETHANY OF THE NORTHWEST•Everett, WA

8d•$75,000 - $80,000•Onsite

About The Position

Bethany of the Northwest is seeking a Community Liaison & Sales Marketer to lead marketing and sales for its three skilled nursing facilities and Assisted Living, with a focus on Home Health and Hospice services. The role manages all aspects of organizational marketing and sales, including oversight of the marketing/sales team, building and maintaining relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. The position is based at the home office in Everett, Washington, and is full-time, Monday through Friday on the day shift. The stated salary range is $75,000–$80,000 per year, depending on experience. Bethany of the Northwest is a church-sponsored nonprofit and describes itself as a family caring for the community.

Requirements

Bachelor’s degree in marketing, business administration, or a related field.
At least three years of experience in healthcare marketing management.
Ability to market energetically and deal tactfully with customers and the community.
Excellent communication, negotiation, and public relations skills.
Demonstrated autonomy, organization, assertiveness, flexibility, and cooperation.

Nice To Haves

At least one year of sales experience is preferred.

Responsibilities

Direct daily marketing operations, including oversight of establishing and implementing marketing and sales initiatives.
Negotiate service contracts with managed care organizations, government agencies, and other payers to support maximum third-party reimbursement.
Conduct ongoing market assessments and develop a comprehensive marketing plan to meet budgeted volume projections.
Use marketing and promotional initiatives to achieve budgeted volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Negotiate service pricing with insurance case managers and other payers within established financial and credit parameters.
Provide leadership in strategic planning, including identifying opportunities for additional or improved services to address customer needs.
Maintain knowledge of Bethany of the Northwest’s markets, including government agencies, major payer groups, key referral sources, and competitor positioning.
Maintain knowledge of marketing practices and share relevant information with organizational personnel.
Maintain knowledge of community resources and help customers access resources when Bethany of the Northwest does not provide the needed services.
Monitor and report on the cost-effectiveness of marketing efforts.
Perform other job-related tasks as requested.