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Director, Paid Social (Fullerton, CA)

Avocado Mattress•Fullerton, CA
•Hybrid
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About The Position

Avocado Green Brands is a mission-driven lifestyle and eco-luxury brand focused on green living, sustainability, and exceptional customer experiences. We produce mattresses, bedding, apparel, and beauty products in California using natural and organic materials. Our mission is to be the world's most sustainable brand, excelling in certified organic mattresses, luxury bedding, and quality furniture. As a mission-driven company, Avocado expects all employees to uphold high standards of environmental and social responsibility and support initiatives that advance our sustainability goals. Avocado is a certified B Corp and Climate Neutral certified, donates 1% of revenues to environmental nonprofits, and uses GOTS-certified organic materials. Our factories are powered by renewable energy and are nearing zero waste. We manage nearly 200,000 sheep and produce our own organic latex. Avocado is committed to transparency in sourcing and manufacturing. After a decade of building a highly certified product line, we are rapidly expanding across DTC, showrooms, and retail partners without compromising our standards. Avocado is seeking a Director of Paid Social to lead paid social efforts within the Marketing team, reporting to the Vice President of Digital Marketing. This is a hands-on role responsible for end-to-end paid social campaign management. The ideal candidate is fluent in Meta, with strong knowledge of Reddit, TikTok, and Pinterest, and is adept at making data-informed decisions, continuous testing, and balancing brand building with revenue generation. They understand paid social's role in the broader media mix and its coordination across DTC, retail showroom, and wholesale channels, including cooperative ad campaigns with retail partners. This is an individual contributor role that leverages expertise to direct agency partners and collaborate cross-functionally. The position offers a hybrid schedule at our Fullerton, CA headquarters, with the possibility of remote work for exceptional candidates.

Requirements

  • 7+ years managing paid social campaigns with a proven track record of driving revenue and efficient growth at scale (DTC or e-commerce essential, premium or considered-purchase categories a plus).
  • Deep, hands-on expertise in Meta Ads Manager: campaign structure, audience strategy, creative testing frameworks, bid strategy, product catalog (CAPI, DABA, Advantage+ Shopping Campaigns, Andromeda), and platform-level troubleshooting.
  • Hands-on design and copywriting expertise: comfortable producing and editing ad creative in tools like Canva, Sketch, or Adobe, and writing sharp, conversion-focused ad copy.
  • Working command of Reddit, TikTok Ads, Pinterest Ads, and emerging social platforms, with a clear point of view on investment.
  • Fluency with attribution and measurement platforms (Northbeam, Shopify, GA4) and a strong understanding of how to triangulate them.
  • Experience operating as a senior individual contributor: directing agency partners while owning strategy, prioritization, and performance internally.
  • A testing mindset: structure tests rigorously and interpret results without confirmation bias.
  • Strong creative instincts and the ability to brief, evaluate, and iterate on ad creative, including familiarity with AI-enabled creative tools.
  • Comfort with budget pacing, forecasting, and reconciling discrepancies across reporting systems.
  • Excellent written communication and the ability to make a clear, evidence-based case to senior leadership.
  • Genuine interest in sustainability, organic products, and the values that guide Avocado.
  • Ability to effectively communicate.
  • Regular and predictable attendance.

Nice To Haves

  • Experience running co-op or partner-funded ad campaigns in a wholesale or retail environment is a meaningful differentiator.

Responsibilities

  • Own paid social strategy and execution across Meta, Reddit, TikTok, Pinterest, and other emerging platforms, driving revenue and traffic to retail showrooms.
  • Build, optimize, and scale campaigns supporting new product launches, promotions, store openings, and brand initiatives.
  • Partner directly with retail partners on cooperative ad campaigns, coordinating creative, budgets, geo-targeting, and reporting to drive traffic and strengthen wholesale relationships.
  • Operate hands-on in all platforms: campaign builds, audience and creative testing, bid strategy, troubleshooting, while directing agency partners on creative, production, and day-to-day management.
  • Utilize Northbeam (MTA) and platform-native tools to measure performance, reconcile attribution discrepancies, and make decisions based on incrementality and contribution.
  • Rigorously test ad copy, creative, landing pages, audiences, and placements, viewing every campaign as simultaneously branding, testing, and optimizing.
  • Partner with creative and brand teams to develop messaging across the full buyer's journey, from awareness through conversion.
  • Partner with the Brand team to translate organic, influencer, and UGC performance into paid social, scaling top-performing content, managing whitelisting execution, and feeding learnings back to inform influencer briefs, content production, and partnership decisions.
  • Coordinate with internal teams and channel partners to improve full-funnel efficiency, manage pacing against performance targets, and ensure paid social contributes appropriately to the broader media mix.
  • Build and deliver executive-level performance reporting, synthesizing data into clear narratives for leadership with recommendations on testing roadmaps, budget reallocation, and emerging channel investments.
  • Stay current on platform updates, ad product launches, measurement methodology, and AI-enabled creative and optimization tools.

Benefits

  • Medical (HMO, PPO, HSA)
  • Dental
  • Vision
  • 100% Employer Paid Life Insurance
  • 401(k) with employer match
  • PTO
  • Volunteer days
  • Employee product discount and purchase program
  • Annual Bonus Plan
  • Training and Tools to be successful along with a strong partnership from your peers and leaders
  • Access to wellness apps
  • Referral Bonus

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What This Job Offers

Job Type

Full-time

Career Level

Director

Education Level

No Education Listed

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