Vice President, Marketing

Michael Baker International•Alexandria, VA

3d•$200,000 - $250,000

About The Position

Michael Baker International is seeking a strategic, innovative, and results-driven Vice President, Marketing to lead enterprise-wide marketing strategies that strengthen the brand, elevate market presence, and support strategic growth objectives. This highly visible leadership role partners with Communications, Sales, Business Development, and business leaders to translate organizational priorities into integrated marketing strategies and programs. The Vice President leads marketing across industry, product and partner marketing, digital channels, demand generation, campaign management, market intelligence, events, and marketing performance. The role advises executive leadership, supports major pursuits and strategic growth opportunities, drives data-informed marketing and technology adoption, and establishes performance measures, budgets, and resource models. The position also leads and develops a high-performing marketing team and cultivates strategic external partnerships.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
20+ years of progressively responsible marketing and communications experience, including significant leadership experience.
Demonstrated success developing and executing enterprise-level marketing strategies that support business growth and organizational objectives.
Experience leading integrated marketing, brand, digital, content, campaign, and creative initiatives.
Strong executive presence and ability to advise, influence, and build credibility with senior leaders and key stakeholders.
Exceptional written, verbal, presentation, and interpersonal communication skills.
Strong analytical and business-oriented mindset, with experience establishing and using marketing KPIs, performance metrics, and ROI measures.
Proven experience building, leading, mentoring, and developing high-performing teams.
Demonstrated ability to lead and influence across a large, complex, matrixed organization.

Nice To Haves

Experience within engineering, architecture, infrastructure, professional services, consulting, or another complex B2B organization.
Experience with marketing technology, CRM platforms, digital analytics, marketing automation, AI-enabled marketing tools, and emerging technologies.

Responsibilities

Develop and lead the enterprise marketing strategy in alignment with growth objectives, market priorities, strategic initiatives, and long-term business strategy.
Advise executive leadership using market intelligence, client insights, competitive analysis, and recommendations that inform business strategy and investment decisions.
Lead an integrated marketing organization spanning industry marketing, product and partner marketing, digital channels, demand generation, market intelligence, events, and agency partnerships.
Partner with business leaders to identify, prioritize, and support major pursuits, key accounts, emerging markets, and priority client initiatives.
Develop and execute marketing programs that increase market awareness, strengthen client engagement, advance sales opportunities, and support revenue growth.
Establish data-driven practices for demand generation, campaign performance, lead development, account-based marketing, and marketing attribution.
Direct marketing strategy for high-value pursuits, strategic programs, and growth platforms, ensuring differentiated positioning and competitive advantage.
Oversee enterprise and industry marketing programs that strengthen visibility, market leadership, and engagement with clients, partners, industry organizations, and other stakeholders.
Drive adoption of marketing technologies, digital platforms, artificial intelligence, analytics, and automation to improve reach, efficiency, and performance.
Establish marketing operating rhythms, performance dashboards, KPIs, budgets, resource allocation models, and return-on-investment measurements.
Collaborate with Sales, Operations, Business Development, Communications, and executive leadership to align enterprise priorities, growth objectives, and marketing investments.
Lead, mentor, and develop a high-performing marketing team and foster innovation, accountability, collaboration, and continuous improvement.
Build and maintain strategic relationships with external agencies, industry organizations, media partners, technology providers, and other partners.
Champion a client-centric marketing culture that uses data, insights, and market trends to anticipate client needs, identify growth opportunities, and strengthen competitive position.