Vice President, Marketing

Rxsight•Aliso Viejo, CA

About The Position

The Vice President of Marketing is RxSight’s most senior marketing executive, responsible for shaping and executing the company’s marketing vision, brand strategy, and commercial impact. The role leads professional (HCP), consumer, digital, and market development marketing for the Light Adjustable Lens (LAL) platform, supporting surgeon adoption, optometrist engagement, practice integration, patient demand, and same-store utilization across the United States. The position calls for a senior pharma or medtech marketing leader, ideally with ophthalmic, aesthetics, or premium-brand experience, who combines professional marketing capabilities with consumer demand generation, resource discipline, and creative thinking. The VP leads marketing strategy and brand positioning; professional and consumer campaigns; digital strategy and demand generation; marketing budgets, agencies, and performance measurement; and the development of a high-performing marketing organization. The role works across Sales, Clinical, Professional Education, Commercial Operations, Market Access, and executive leadership to align go-to-market plans and growth initiatives. It also uses CRM, market research, customer insights, and account analytics to improve marketing effectiveness and measure adoption, utilization, conversion, and ROI.

Requirements

Proven success scaling a product from approximately $100 million to more than $300 million in annual revenue.
Strong pharma or medtech background.
Demonstrated leadership of HCP marketing, surgeon and practice activation, professional brand strategy, and consumer/digital programs in specialty healthcare or cash-pay markets.
Experience with HCP segmentation, KOL and peer-to-peer initiatives, professional communications, and field commercial enablement.
Strategic creativity balanced with fiscal discipline, with strong analytics, cross-functional leadership, communication, and execution skills.
Bachelor’s degree required.
At least 15 years of marketing leadership experience, including at least 5 years in senior- or CMO-level roles.
Experience building marketing teams and functions in high-growth companies.
Complete required position and policy training.
Proficiency with CRM systems such as Salesforce, analytics tools such as Power BI or Tableau, and Microsoft Office.

Nice To Haves

Ophthalmic, aesthetics, or premium-brand experience.
Experience with larger-scale campaigns ($30–100 million or more) and a record of measurable ROI.
Understanding of physician adoption, optometric referral dynamics, procedure-based growth, and practice economics.
MBA or advanced degree.
Understanding of procedure-based adoption models.

Responsibilities

Develop and lead marketing strategy across brand, product, professional, consumer, and market development.
Define differentiated LAL positioning, messaging, and creative platforms for surgeons, optometrists, practices, and patients.
Align Marketing, Sales, Clinical, Professional Education, and Commercial Operations around go-to-market plans and measurable adoption goals.
Maintain consistent brand identity and coordinated messaging across customer and patient touchpoints.
Own professional marketing strategy to accelerate surgeon adoption, increase LAL utilization in existing accounts, and support integration into cataract practice workflows.
Develop surgeon and practice segmentation, targeting, HCP value propositions, and tailored messaging based on adoption stage, practice opportunity, and utilization barriers.
Build optometrist marketing strategies that strengthen referral relationships, support OD–surgeon co-management, and expand LAL awareness and consideration.
Lead professional brand campaigns, selling tools, clinical-commercial content, product communications, objection-handling resources, and account activation programs in partnership with Sales and Clinical.
Design practice-development and co-marketing programs to educate patients, improve premium IOL consultations and conversion, and drive sustainable same-store LAL growth.
Develop differentiated initiatives for newly adopting, underutilizing, and high-performing accounts, with activation milestones and measurable utilization outcomes.
Shape congress and society marketing, professional communications, advisory boards, KOL engagement, and peer-to-peer advocacy with Clinical and Professional Education, observing functional and compliance boundaries.
Translate clinical evidence, surgeon experience, and customer insights into compelling, accurate, compliant professional messaging and tools.
Partner with Professional Education to align education priorities and marketing activation while maintaining clear ownership of clinical training and educational content.
Establish HCP marketing KPIs, including surgeon activation, repeat utilization, OD referral engagement, account penetration, program participation, and practice-level conversion.
Lead direct-to-consumer and direct-to-patient marketing, including brand campaigns, patient outreach, influencer and celebrity partnerships, and ROI-driven media programs.
Direct digital strategy across paid media, SEO/SEM, CRM, marketing automation, social engagement, and measurable lead generation.
Integrate consumer demand with surgeon and practice activation so patient interest converts into consultations and LAL procedures.
Lead integrated HCP, consumer, and practice-level campaigns to grow awareness, adoption, patient leads, and same-store utilization.
Create scalable local-market activation and co-op programs aligned with referral development, practice readiness, and patient conversion.
Direct creative, content, and communications strategies that reinforce RxSight’s premium positioning.
Manage marketing budgets and establish KPIs tied to revenue, HCP adoption, account utilization, patient conversion, and brand performance.
Manage agencies and vendor partnerships for cost-effective, high-impact execution.
Build and lead a high-performing marketing organization spanning professional, brand, consumer, digital, and field marketing.
Recruit, mentor, and develop talent and foster a collaborative, innovative, data-driven culture with clear accountability.
Partner with the CEO, CCO, Sales, Professional Education, Commercial Operations, Clinical, and Market Access to align priorities and execute growth initiatives.
Bring surgeon, OD, practice, and patient insights into product innovation, education planning, commercial strategy, and customer experience.
Use CRM, market research, customer insights, and account-level analytics to improve segmentation, targeting, messaging, and conversion.
Develop dashboards measuring professional marketing impact, adoption-funnel progression, same-store utilization, marketing ROI, and patient lead conversion.
Lead the strategic buildout and redesign of RxSight Marketing, including organization structure, hiring roadmap, talent development, and performance management.
Complete training per the position training plan in the document control system, and complete the specified insider trading, anti-bribery, and business conduct training within 30 days of hire and annually thereafter.