Vice President, Marketing

enGene • Boston, MA

23h

About The Position

enGene is seeking a commercial leader with product launch experience to build and lead its launch-readiness marketing strategy and execution plan. Reporting to the Chief Global Commercialization Officer, the Vice President of Marketing will shape the company’s brand strategy and market development ahead of commercialization. As one of enGene’s first commercial hires, this leader will help guide the company’s transition from clinical-stage to commercial-stage biotechnology.

Requirements

• Proven experience leading and demonstrating a successful product launch.
• U.S. market and oncology experience.
• Strong analytical thinking.
• Strong understanding of and experience with U.S. market development and access strategies.
• Resourceful, creative problem solver who seeks and welcomes new ideas and approaches to persistent challenges.
• Highly skilled at influencing cross-functional teams and interfacing with internal and external stakeholders across scientific and commercial functions.
• Bachelor of Science or Bachelor of Arts degree in business or a related discipline.
• At least 15 years of progressive experience in the pharmaceutical or biotechnology industries, including at least 7 years in marketing, with a track record of revenue growth and brand expansion.
• Experience building and leading high-performing teams and commercial capabilities.
• Demonstrated ability to deliver results in competitive markets.

Nice To Haves

• Prior direct experience in bladder cancer or cancer.
• MBA.

Responsibilities

• Develop and execute a long-term brand strategy, including situation analyses, go-to-market strategies, and the sales and marketing mix.
• Build and execute Brand Plans covering brand development, disease awareness, market development strategies, and marketing operations.
• Lead go-to-market planning, including market segmentation, targeting, competitive positioning, and brand messaging.
• Advance digital marketing by incorporating new tools, channels, and technologies to engage stakeholders.
• Analyze data, metrics, and KPIs to guide cross-functional teams and adjust strategy as needed.
• Ensure marketing activities comply with regulatory and legal guidelines in collaboration with internal and external experts and stakeholders.
• Participate in portfolio strategy and commercial evaluation of business development opportunities as needed.
• Work with Commercialization colleagues, including Medical and Market Access, to ensure a seamless customer experience.
• Manage the marketing budget, marketing team, and key vendors, and coordinate with the broader Commercialization team to support the overall go-to-market strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive