Vice President Marketing
About The Position
The Vice President of Marketing will lead the commercial growth strategy for a nationally recognized, fast-growing beverage brand at a rapidly growing, privately held food and beverage manufacturer. This role offers the opportunity to help build and scale an emerging consumer packaged goods business with significant growth potential. The successful candidate will be an entrepreneurial, results-driven leader with experience in brand building, innovation, and commercial leadership, and will thrive in a fast-paced environment. The role leads the brand’s long-term growth strategy across retail, club, convenience, e-commerce, and foodservice channels. It oversees brand strategy, consumer marketing, innovation, commercialization, demand generation, and commercial performance, while partnering with Sales, R&D, Finance, and Supply Chain to drive revenue, profitability, and market expansion. The position also builds the marketing team, capabilities, and processes to support business growth. The role requires onsite work in Little Chute, Wisconsin, and willingness to travel. Relocation assistance is available.
Requirements
- Progressive marketing leadership experience within CPG, food, beverage, or another consumer-driven industry.
- Proven success building, launching, and scaling consumer brands, ideally in high-growth or entrepreneurial environments.
- Strong background in brand strategy, consumer insights, innovation, commercialization, and retail marketing.
- Commercial and financial acumen, including experience with P&L management, pricing, revenue growth, and profitability.
- Demonstrated ability to lead cross-functional teams and drive results in a fast-paced, collaborative environment.
- Willingness to travel and work onsite in Little Chute, Wisconsin.
Responsibilities
- Develop and execute the brand’s long-term growth strategy across retail, club, convenience, e-commerce, and foodservice channels.
- Lead brand strategy, consumer marketing, innovation, commercialization, and demand generation to accelerate growth.
- Partner with Sales, R&D, Finance, and Supply Chain to drive revenue, profitability, and market expansion.
- Identify opportunities through consumer insights, category trends, and competitive analysis.
- Oversee commercial performance, including pricing, promotional strategies, distribution, and marketing investments.
- Build and develop the marketing team, capabilities, and processes needed to support significant business growth.
Benefits
- Relocation assistance is available.
- Competitive executive compensation.
- Comprehensive benefits package.
- Opportunity to evolve into broader business leadership and General Manager responsibilities.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
