Vice President, Marketing

SmartRent • Phoenix, AZ

5d • Hybrid

About The Position

SmartRent’s senior marketing executive owns the company’s full marketing strategy, including brand, narrative, digital, demand generation, product marketing, and the teams and partners responsible for bringing it to market. The role defines how SmartRent presents itself to customers, partners, and the multifamily industry, and is accountable for marketing’s contribution to pipeline, bookings, and revenue growth. The position calls for an executive-minded builder who can elevate a brand and modernize its digital presence while working with the rigor expected of a public company. The leader sets the vision, makes investment decisions, and partners with the CEO, CRO, and executive team. The role inherits a core team and agency partners, and can shape and grow the organization as results justify it.

The Vice President reports to the Chief Revenue Officer, serves on the extended leadership team, and is based in the Phoenix metro area, which is preferred. The position spans brand and market narrative; website strategy and digital experience; full-funnel and account-based demand generation; product positioning and go-to-market; customer, industry, and field marketing; marketing technology, analytics, and AI; and marketing leadership, budgeting, and team development.

Requirements

• 12 or more years of B2B marketing experience, including 5 or more years as head of marketing or a VP-level leader owning a multi-discipline marketing function.
• Track record owning marketing strategy end to end across brand, digital, demand generation, product marketing, and field marketing, with accountability for pipeline and revenue outcomes.
• Led at least one comprehensive rebrand or brand repositioning from strategy through launch, including identity, messaging, internal alignment, and market rollout.
• Led a major website redesign or replatform end to end, from strategy and agency selection through launch, migration, and post-launch performance.
• Proven performance and demand marketing leadership in long, complex enterprise sales cycles, with results measured in pipeline, bookings, and ARR.
• Hands-on command of ABM strategy, multi-touch attribution, and Salesforce revenue-influence reporting.
• Experience marketing a complex, technical offering, ideally hardware-enabled software or a multi-product platform with multiple buyers.
• Ability to deliver outsized results with a lean team and agency model, investing in headcount deliberately as the business scales.
• Experience building and developing high-performing teams and coaching leaders toward strategic ownership.
• Direct ownership of a marketing budget and agency relationships, with a record of reallocating spending based on performance.
• Executive presence and credibility with C-suite and board audiences, and strong partnership with Sales, RevOps, and Product leadership.
• Excellent written and verbal communication skills and a strong eye for brand, creative, and storytelling quality.

Nice To Haves

• Experience in proptech, SaaS, or IoT, ideally marketing to multifamily owners, operators, or single-family rental operators.
• Public company experience, including partnering with Corporate Communications, Investor Relations, and Legal to align marketing with company communications.
• Experience leading marketing through a company inflection point, such as a new platform strategy, category expansion, or brand transformation.
• Direct management of LinkedIn Campaign Manager, Google Ads, and GA4, with the ability to assess and direct the work.
• Familiarity with intent-data platforms such as 6sense or Demandbase and conversational marketing tools such as Drift or Qualified.
• Experience using Gong or similar conversation intelligence to shape messaging and content.
• AI fluency, including AI-assisted content workflows, AI-driven scoring and enrichment, LLM-based automation, and GEO/AEO optimization.

Responsibilities

• Own SmartRent’s end-to-end brand strategy, including positioning, architecture, identity, voice, and customer, prospect, and partner narratives.
• Evolve the brand and lead cross-functional initiatives from research and strategy through creative development, internal alignment, and market rollout.
• Coordinate with Corporate Communications to align customer-facing branding, messaging, and launches with the corporate narrative.
• Build SmartRent’s category authority through industry content, trade presence, awards, and analyst relations in coordination with Corporate Communications.
• Own the digital presence as a growth channel, including website strategy, information architecture, content, user experience, SEO, and conversion rate optimization.
• Lead digital initiatives such as redesigns, replatforming, and content migrations with Product, Engineering, and agency partners.
• Improve discoverability in traditional and AI-driven search, including SEO and GEO/AEO.
• Build and operate a full-funnel revenue marketing engine for multifamily and single-family rental owners and operators, emphasizing enterprise accounts with 3,000 or more units.
• Lead integrated account-based programs across paid media, LinkedIn, paid search, retargeting, email, and content, measuring target-account engagement, pipeline, and bookings.
• Own performance marketing strategy and spend, including channel mix, testing, and reallocations based on results.
• Partner with Sales and Account Management on installed-base expansion and cross-sell programs to drive adoption of hardware and SaaS offerings.
• Lead product positioning, messaging, pricing input, and launch strategy for new hardware-enabled SaaS products and features, including sales enablement.
• Maintain competitive intelligence, battlecards, and win/loss insights, using Gong and customer research to sharpen messaging and equip Sales.
• Translate technical and financial value—including NOI, operating savings, and resident experience—into clear stories for operators, asset managers, and executives.
• Oversee field and event marketing, including the annual program of NAA, OpTech, Blueprint, regional events, and association sponsorships, tying investments to pipeline and ROI.
• Build customer marketing and advocacy programs, including case studies, references, and customer voice.
• Partner with Corporate Communications on thought leadership and SmartRent’s presence in the multifamily and proptech ecosystem.
• Own the marketing technology stack and lifecycle across Salesforce, Marketing Cloud Account Engagement (Pardot)/SFMC, ZoomInfo, and related tools, in partnership with RevOps.
• Establish multi-touch attribution and reporting connecting marketing to prospecting pipeline (units and ARR), opportunity progression, and bookings.
• Build an AI-native marketing function using AI-assisted content, lead scoring and enrichment, and automation to increase output without increasing headcount.
• Set the annual marketing plan and own the marketing budget, allocating and reallocating spending based on return.
• Present marketing strategy and performance to the CRO, CEO, and executive team, and contribute to board-level discussions as needed.
• Lead and develop the marketing team, including the Senior Manager, Growth Marketing and Director, Industry Strategy, coaching them toward strategic ownership.
• Design the future marketing organization, recruit talent, and manage agency partners with accountability for results.

Benefits

• Medical, dental, vision, and life insurance with low deductibles and 75–100% employer contributions.
• Flexible and generous paid time off.
• 401(k) with employer contributions.
• Paid parental leave.
• Discounted pet insurance and legal services.
• Employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed