Vice President, Marketing

RxSight, Inc.•Aliso Viejo, CA

8d•$290,000 - $340,000

About The Position

RxSight is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California. It has commercialized the world’s first and only adjustable intraocular lens (IOL) customized after cataract surgery, with a mission to improve the premium cataract surgery experience. The Vice President of Marketing is RxSight’s most senior marketing executive, responsible for shaping and executing the company’s marketing vision, brand strategy, and commercial impact. The role leads professional (HCP), consumer, digital, and market development marketing for the Light Adjustable Lens (LAL) platform in the U.S., with the goal of driving surgeon adoption, optometrist engagement, practice integration, patient demand, and same-store utilization. The VP develops overall marketing strategy and differentiated positioning and messaging for surgeons, optometrists, practices, and patients. The role leads professional marketing, HCP and OD engagement, consumer and digital campaigns, demand generation, local-market activation, budget and campaign management, and marketing analytics. It works closely with Sales, Clinical, Professional Education, Commercial Operations, Market Access, and executive leadership to align marketing priorities with commercial growth. The VP also builds and leads the marketing organization, including its structure, hiring, talent development, and performance management. The position is suited to a senior pharma or medtech marketing executive, ideally with ophthalmic, aesthetics, or premium brand experience, who combines professional marketing expertise with consumer demand generation, disciplined resource management, and creative thinking.

Requirements

Bachelor’s degree required.
15+ years in marketing leadership, including at least 5 years in senior or CMO-level roles.
Proven success scaling a product from approximately $100 million to more than $300 million in annual revenue.
Strong pharma or medtech background.
Demonstrated leadership of HCP marketing, surgeon and practice activation, professional brand strategy, and consumer/digital programs in specialty healthcare or cash-pay markets.
Experience with HCP segmentation, KOL and peer-to-peer initiatives, professional communications, and field commercial enablement.
Experience building marketing teams and functions in high-growth companies.
Strategic creativity balanced with fiscal discipline, and strong analytics, cross-functional leadership, communication, and execution skills.
Proficiency with CRM systems such as Salesforce, analytics tools such as Power BI or Tableau, and Microsoft Office.
Complete the required position training and specified policy and ethics trainings within 30 days of hire and annually thereafter.

Nice To Haves

Ophthalmic, aesthetics, or premium brand experience.
Understanding of physician adoption, optometric referral dynamics, procedure-based growth, and practice economics.
Experience with larger-scale campaigns of $30–100 million or more and a record of measurable ROI.
MBA or other advanced degree.
Understanding of procedure-based adoption models.

Responsibilities

Develop and lead marketing strategy across brand, product, professional, consumer, and market development.
Define differentiated LAL positioning, messaging, and creative platforms for surgeons, optometrists, practices, and patients.
Align Marketing, Sales, Clinical, Professional Education, and Commercial Operations around integrated go-to-market plans and measurable adoption goals.
Maintain consistent brand identity and coordinated messaging across customer and patient touchpoints.
Own professional marketing strategy to accelerate surgeon adoption, increase utilization in existing accounts, and support integration into routine cataract practice workflows.
Develop surgeon and practice segmentation, targeting, HCP value propositions, and tailored messaging based on adoption stage, opportunity, and barriers.
Build optometrist marketing strategies that strengthen referrals, support OD–surgeon co-management, and expand LAL awareness and consideration.
Lead professional brand campaigns, field selling tools, clinical-commercial content, product communications, objection-handling resources, and account activation programs with Sales and Clinical.
Design practice-development and co-marketing programs to educate patients, improve premium IOL consultations and conversion, and grow same-store LAL utilization.
Develop distinct initiatives for newly adopting, underutilizing, and high-performing accounts, with activation milestones and measurable utilization outcomes.
Shape congress and society marketing, professional communications, advisory boards, KOL engagement, and peer-to-peer advocacy with Clinical and Professional Education, observing functional and compliance boundaries.
Translate clinical evidence, surgeon experience, and customer insights into compelling, accurate, compliant professional messaging and tools.
Partner with Professional Education to align education priorities and marketing activation while preserving ownership of clinical training and educational content.
Establish HCP marketing KPIs, including surgeon activation, repeat utilization, OD referral engagement, account penetration, program participation, and practice-level conversion.
Lead direct-to-consumer and direct-to-patient marketing, including brand campaigns, patient outreach, influencer and celebrity partnerships, and ROI-driven media programs.
Direct digital strategy across paid media, SEO/SEM, CRM, marketing automation, social engagement, and measurable lead generation.
Integrate consumer demand with surgeon and practice activation so patient interest converts into consultations and LAL procedures.
Lead integrated HCP, consumer, and practice-level campaigns to grow awareness, adoption, patient leads, and same-store utilization.
Create scalable local-market activation and co-op programs that align referral development, practice readiness, and patient conversion.
Direct creative, content, and communications strategies that reinforce RxSight’s premium positioning.
Manage marketing budgets and agency and vendor partnerships for cost-effective, high-impact execution; establish KPIs tied to revenue, adoption, utilization, patient conversion, and brand performance.
Build and lead a high-performing marketing organization spanning professional, brand, consumer, digital, and field marketing.
Recruit, mentor, and develop talent, fostering a collaborative, innovative, data-driven culture with clear accountability.
Partner with the CEO, CCO, Sales, Professional Education, Commercial Operations, Clinical, and Market Access to align priorities and execute growth initiatives.
Bring surgeon, OD, practice, and patient insights into product innovation, education planning, commercial strategy, and customer experience.
Use CRM, market research, customer insights, and account-level analytics to improve segmentation, targeting, messaging, and conversion.
Develop dashboards measuring professional marketing impact, adoption-funnel progression, same-store utilization, marketing ROI, and patient lead conversion.
Lead the strategic buildout and redesign of RxSight Marketing, including organization structure, hiring roadmap, talent development, and performance management.
Complete training per the position training plan and complete specified insider trading, anti-bribery and anti-corruption, and business conduct training within 30 days of hire and annually thereafter.