Vice President, Marketing

SmartRent•Phoenix, AZ

10d•Hybrid

About The Position

SmartRent is seeking a senior marketing executive to own the company’s marketing strategy across brand, narrative, digital, demand generation, product marketing, and go-to-market execution. The role is accountable for marketing’s contribution to pipeline, bookings, and revenue growth, and will set strategic direction, investment priorities, and the marketing organization’s development. The Vice President will partner with the CEO, CRO, executive team, Sales, RevOps, Product, and Corporate Communications, and lead an existing core team and agency partners. The position reports to the Chief Revenue Officer and is based in the Phoenix metro area, which is preferred. The role oversees brand strategy and market narrative; SmartRent’s website and digital experience; full-funnel and account-based demand programs; product positioning and launches; customer, field, and industry marketing; marketing operations, analytics, and AI; and the annual marketing plan and budget. The successful candidate will bring executive-level strategic leadership while remaining engaged in execution, building a high-impact function that scales deliberately and demonstrates measurable results.

Requirements

12+ years of B2B marketing experience, including 5+ years as head of marketing or a VP-level leader owning a multi-discipline marketing function.
Track record owning end-to-end marketing strategy across brand, digital, demand generation, product marketing, and field marketing, with accountability for pipeline and revenue outcomes.
Led at least one comprehensive rebrand or brand repositioning from strategy through launch, including identity, messaging, internal alignment, and market rollout.
Led a major website redesign or replatform from strategy and agency selection through launch, migration, and post-launch performance.
Proven performance and demand marketing leadership in long, complex enterprise sales cycles, with results measured in pipeline, bookings, and ARR.
Hands-on command of ABM strategy, multi-touch attribution, and revenue-influence reporting in Salesforce.
Experience marketing a complex, technical offering, ideally hardware-enabled software or a platform with multiple products and buyers.
Demonstrated ability to deliver outsized results with a lean team and agency model, investing in headcount deliberately as the business scales.
Experience building and developing high-performing teams and coaching leaders toward strategic ownership.
Direct ownership of a marketing budget and agency relationships, with a record of reallocating spend based on performance.
Executive presence and credibility with C-suite and board audiences, and strong partnership with Sales, RevOps, and Product leadership.
World-class written and verbal communication skills, with a sharp eye for brand, creative, and storytelling quality.

Nice To Haves

Experience in proptech, SaaS, or IoT, ideally marketing to multifamily owners, operators, or single-family rental operators.
Public company experience, including partnering with Corporate Communications, Investor Relations, and Legal to keep marketing aligned with company communications.
Experience leading marketing through a company inflection point, such as a new platform strategy, category expansion, or brand transformation.
Direct management of LinkedIn Campaign Manager, Google Ads, and GA4, with the ability to read and direct the work.
Familiarity with intent-data platforms such as 6sense or Demandbase and conversational marketing tools such as Drift or Qualified.
Experience using Gong or similar conversation intelligence to shape messaging and content.
AI fluency, including AI-assisted content workflows, AI-driven scoring and enrichment, LLM-enabled automation, and GEO/AEO optimization.

Responsibilities

Own SmartRent’s brand strategy, including positioning, architecture, identity, voice, and customer- and partner-facing narrative.
Lead cross-functional brand initiatives from strategy and research through creative development, internal alignment, and market rollout.
Coordinate with Corporate Communications to align customer-facing brand, messaging, launches, and thought leadership with the broader corporate narrative.
Build SmartRent’s category authority through industry content, trade presence, awards, and analyst relations.
Own the digital presence as a growth channel, including website strategy, information architecture, content, UX, SEO, and conversion rate optimization.
Lead digital initiatives such as redesigns, replatforming, and content migrations in partnership with Product, Engineering, and agency partners.
Improve discoverability in traditional and AI-driven search, including SEO and GEO/AEO.
Build and run a full-funnel revenue marketing engine for multifamily and single-family rental owners and operators, emphasizing enterprise accounts with 3,000+ units.
Lead integrated account-based programs across paid media, LinkedIn, paid search, retargeting, email, and content, measuring target-account engagement, pipeline, and bookings.
Own performance marketing strategy and spend, including channel mix, testing, and reallocations based on results.
Partner with Sales and Account Management on installed-base expansion and cross-sell programs to drive adoption of hardware and SaaS offerings.
Lead positioning, messaging, pricing input, and go-to-market strategy for product and feature launches, including sales enablement.
Develop competitive intelligence, battlecards, and win/loss insight using Gong and customer research to strengthen messaging and equip Sales.
Translate complex hardware, software, and financial value into compelling stories for operators, asset managers, and executives.
Oversee field and event marketing, including the annual program and regional and association sponsorships, tying investments to pipeline and ROI.
Build customer marketing and advocacy programs, including case studies, references, and customer voice.
Own the marketing technology stack and lifecycle across Salesforce, Marketing Cloud Account Engagement (Pardot)/SFMC, ZoomInfo, and related tools, in partnership with RevOps.
Establish multi-touch attribution and reporting that connects marketing to prospecting pipeline, units and ARR, opportunity progression, and bookings.
Build an AI-native marketing function using AI-assisted content, lead scoring and enrichment, and automation to increase output without increasing headcount.
Set the annual marketing plan and own the full marketing budget, allocating and reallocating investment based on return.
Present marketing strategy and performance to the CRO, CEO, and executive team, and contribute to board-level discussions as needed.
Lead and develop the marketing team, including the Senior Manager, Growth Marketing and Director, Industry Strategy, coaching them toward greater strategic ownership.
Design the future marketing organization, recruit talent, and manage agency partners with accountability for results.