Vice President, Marketing

Michael Baker International•Alexandria, VA

About The Position

Michael Baker International is seeking a strategic, innovative, and results-driven Vice President, Marketing to lead enterprise-wide marketing strategy and execution. The role is responsible for strengthening the company’s brand and market presence while supporting strategic growth objectives. The Vice President partners closely with Communications, Sales, business development, and business leaders to translate priorities into integrated marketing strategies and programs. This highly visible leadership role covers industry, product and partner marketing, digital channels, demand generation, campaign management, market intelligence, events, and marketing performance. It advises executive leadership, supports growth opportunities and high-value pursuits, advances data-driven marketing, and leads a high-performing marketing team. The role also oversees marketing technology adoption, performance measurement, budgets and resource allocation, and relationships with external agencies and industry partners.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
20+ years of progressively responsible marketing and communications experience, including significant leadership experience.
Demonstrated success developing and executing enterprise-level marketing strategies that support business growth and organizational objectives.
Experience leading integrated marketing, brand, digital, content, campaign, and creative initiatives.
Strong executive presence and ability to advise, influence, and build credibility with senior leaders and key stakeholders.
Exceptional written, verbal, presentation, and interpersonal communication skills.
Strong analytical and business-oriented mindset, with experience establishing and leveraging marketing KPIs, performance metrics, and ROI measures.
Proven experience building, leading, mentoring, and developing high-performing teams.
Demonstrated ability to lead and influence across a large, complex, matrixed organization.

Nice To Haves

Experience within engineering, architecture, infrastructure, professional services, consulting, or another complex B2B organization.
Experience with marketing technology, CRM platforms, digital analytics, marketing automation, AI-enabled marketing tools, and emerging technologies.

Responsibilities

Develop and lead the enterprise marketing strategy, aligning it with growth objectives, market priorities, strategic initiatives, and long-term business strategy.
Advise executive leadership using market intelligence, client insights, competitive analysis, and recommendations that inform business strategy and investment decisions.
Lead an integrated marketing organization spanning industry marketing, product and partner marketing, digital channels, demand generation, market intelligence, events, and agency partnerships.
Partner with business leaders to identify, prioritize, and support strategic growth opportunities, including major pursuits, key accounts, emerging markets, and priority client initiatives.
Develop and execute marketing programs that increase market awareness, strengthen client engagement, advance sales opportunities, and support revenue growth.
Establish data-driven demand generation, campaign performance, lead development, account-based marketing, and marketing attribution practices across priority markets and client segments.
Direct marketing strategy for high-value pursuits, strategic programs, and growth platforms to ensure differentiated positioning and competitive advantage.
Oversee enterprise and industry marketing programs that elevate visibility, strengthen market leadership, and increase engagement with clients, partners, industry organizations, and other stakeholders.
Drive adoption of marketing technologies, digital platforms, artificial intelligence, analytics, and automation to improve reach, efficiency, and performance.
Establish marketing operating rhythms, dashboards, KPIs, budgets, resource allocation models, and return-on-investment measurements.
Collaborate with Sales, Operations, Business Development, Communications, and executive leadership to align enterprise priorities, growth objectives, and marketing investments.
Lead, mentor, and develop a high-performing marketing team and foster innovation, accountability, collaboration, and continuous improvement.
Build and maintain relationships with external agencies, industry organizations, media partners, technology providers, and other partners.
Champion a client-centric marketing culture that uses data, insights, and market trends to anticipate client needs, uncover growth opportunities, and strengthen competitive position.