Media Buyer Jobs

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Senior Media Buyer

Purely Optimal Inc.
β€’Remote

About The Position

Purely Optimal is a profitable, category-leading supplement brand that built its business on Amazon. Amazon still converts beautifully β€” what it no longer does is find us new customers cheaply. We are building the demand engine off it, and this is the seat that runs the paid side of that engine. This is a hands-on-keyboard role. You will live in Meta Ads (and other platforms as needed) Manager every day, spend a real monthly testing budget, build the funnels that traffic lands on, and prove with numbers what is working. You are not managing a department and you are not setting company marketing strategy β€” direction comes from above you. Your job is to execute it exceptionally well and tell us the truth about the results.

Requirements

  • 3-5+ years running paid acquisition for DTC or ecommerce brands, with demonstrable results.
  • Deep expertise in Meta Ads, including managing significant monthly spend and understanding account structure, creative refresh cadence, CPM fluctuations, campaign diagnostics, and scaling strategies.
  • Experience building funnels, landing pages, advertorials, quiz flows, and upsell paths.
  • Strong direct response instinct, understanding of customer psychology for clicks, opt-ins, and purchases, including hooks, mechanisms, proof, and offer construction.
  • Habit of competitive intelligence, including pulling competitor ad libraries, tearing down their funnels, and translating insights into tests.
  • Genuinely data-honest, with all calls tied back to numbers and a willingness to flag inaccurate figures.
  • Self-directed, bringing a plan and owning the outcome without waiting for direction on weekly priorities.
  • Clear communicator in English, both written and spoken.
  • Proficiency in using AI for creative variants, hooks, scripts, ad copy, landing page copy, competitor research, and data analysis.
  • Understanding of current AI tools, their capabilities, limitations, and impact on testing economics.
  • Ability to identify and communicate automation opportunities for AI tooling.

Nice To Haves

  • Experience in the supplements, health, or wellness industry.
  • Experience selling alongside an Amazon business.

Responsibilities

  • Manage Meta Ads campaigns, including structure, audiences, budgets, bidding, placements, scaling, and cutting.
  • Manage the ad spend, allocating a monthly budget across campaigns, audiences, creatives, and offers, and being accountable for returns.
  • Drive creative volume and testing by briefing angles, hooks, and formats, ensuring high testing volume, fast refresh cadence, and quick killing of underperforming creatives.
  • Handle content posting and organic support, including publishing and scheduling paid-social content, keeping the ad account stocked, and ensuring organic and paid content support each other.
  • Architect and ship funnels and landing pages, including advertorials, quiz and intake flows, upsell paths, and bundle offers, with design and copy support.
  • Ensure tracking accuracy, including pixels, conversion API, server-side events, and UTM discipline, noticing and reporting tracking issues promptly.
  • Provide weekly reports detailing spend, results, tests conducted, learnings, and next steps.

Benefits

  • Competitive compensation based on experience.
  • Performance component tied to results.
  • Real monthly testing budget from day one.
  • Access to creative engine, creator roster, and design and copy support.
  • Potential for growth into more channels, budget, and scope if successful.

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Based on current job postings on Teal, the average Media Buyer salary in the US is approximately $89,000 per year, with a typical range of $50,000 to $118,000.
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