Director, Media Buyer

Adelphi Group•New York, NY

5d•$130,000 - $170,000•Hybrid

About The Position

The Director, Media Buyer oversees media execution and team productivity, ensuring timely, accurate, and high-quality work. The role reviews briefs, evaluates audience segmentation and measurement plans, and challenges teams to use data-driven reasoning when developing channel mixes and allocations. It works with internal and external groups, meets with media partners to assess relevant capabilities and innovations, and shares industry information while cultivating partner relationships and opportunities. The Director builds collaborative relationships with clients and internal and external constituents, manages expectations and deliverables, identifies improvement opportunities, and participates in new business efforts and presentations as appropriate. The role understands resource utilization and makes staffing recommendations based on actual conditions, while managing effectively across the reporting structure. The position stewards campaign execution, addresses problems and root causes, guides staff toward solutions, and supports performance management and feedback. It also identifies and recommends strategic media partnership opportunities for clients and the agency. Experience in the pharmaceutical or healthcare client sector is specified.

Requirements

Experience working within pharmaceutical or healthcare client sectors.

Responsibilities

Oversee the Associate Director or Media Supervisor to ensure timely and accurate work, overall work product excellence, and team productivity.
Review briefs for completeness and enhance or challenge audience segmentation and KPI and measurement plans as appropriate.
Challenge teams to use rigorous, data-driven reasoning for strategic and tactical outputs, including channel mixes and allocations.
Work with internal and external groups to deliver strategic and tactical excellence.
Meet with media partners to assess capabilities and innovations relevant to client media strategies.
Provide and discuss industry information on media, markets, and related topics.
Nurture media partner relationships and elevate opportunities and ideas for exchange.
Understand resource time utilization and make staffing recommendations based on actual conditions.
Build trusting, collaborative relationships with internal and external constituents at appropriate levels.
Manage client expectations and deliverables, identify gaps and improvement areas, and create opportunities to address them.
Participate in and present during new business efforts and presentations, where appropriate.
Manage effectively up and down the reporting structure.
Steward the campaign execution process across the team.
Demonstrate problem-solving skills and intervene when necessary.
Analyze root causes of problems and develop ways to rectify them.
Guide and assist staff in developing potential solutions to problems and issues.
Construct and deliver accurate, honest, and timely performance management documents and ensure subordinates receive feedback from their line managers.
Identify opportunities and recommend larger strategic media partnerships for clients and the agency.