Senior Media Buyer

BPD•Kansas City, KS

About The Position

BPD is seeking an experienced Senior Media Buyer in the Kansas City market. The role partners with leading health brands and works alongside strategic planners and creatives to develop campaigns that combine channels, formats, and engagements. Client success is the team’s primary measure and informs its approach, capabilities, and culture. The Senior Media Buyer contributes to media strategy and planning, develops and manages cross-channel buys, leads campaign execution and optimization, and maintains relationships with clients and media partners. The role also trains media coordinators, provides client-facing guidance and presentations, and applies AI tools while maintaining accuracy and confidentiality. The job posting notes that BPD’s Boca Raton and Nashville offices are places for in-person collaboration, education, and celebrations, and seeks teammates able to join those occasions in person.

Requirements

At least 5 years of media-related or agency experience.
Based in the Kansas City area.
Strong written and verbal communication skills.
AI fluency.
Experience buying through Strata.
Experience building strong relationships with clients, vendors, and representatives.
Strong negotiation skills and a successful track record in media buying.
Ability to establish trust and credibility with clients and vendors.
Ability to deliver client-facing presentations.
Ability to travel as needed.
High-level understanding of digital and social media ecosystems.
Working knowledge of digital and social metrics, such as reach, frequency, engagement, CTR, conversion, and attribution models, and how they compare with traditional KPIs.

Responsibilities

Assist with media strategy development and provide overall direction.
Provide strategic rationales, points of view, and sound recommendations.
Apply knowledge of local markets to identify market-specific opportunities.
Track evolving consumer media behavior and platform trends.
Analyze and provide research data, media and marketing insights, and strategic campaign analysis.
Train media coordinators and support their continued growth and advancement.
Collaborate with internal team members to develop and manage media buys across TV/cable, radio, print, outdoor, digital, and social channels.
Evaluate how traditional media can be integrated with digital and social channels.
Collaborate with digital and social teams on targeting, messaging, and measurement frameworks.
Review digital and social plans and translate performance into broader media recommendations.
Lead media projects with limited day-to-day supervision.
Manage campaign implementation, optimization, and performance, including authorizations, budgets, and reconciliation.
Monitor campaign pacing, delivery, placement, and flight-date discrepancies; negotiate credit or billing adjustments when needed.
Prepare insertion orders and place advertising with media vendors.
Build and maintain working relationships with clients, vendors, publishers, and client creative resources.
Provide strategic guidance and clear communication to clients, including client-facing presentations.
Monitor media buys to ensure brand safety, ad fraud, and viewability standards are met or exceeded.
Use AI tools strategically while upholding accuracy and confidentiality.
Travel as needed.