Senior Manager, Media Buyer - Omnichannel

One Park Financial • Miami, FL

9d

About The Position

One Park Financial (OPF) is a financial technology company that connects small businesses with flexible financing and funding options. OPF is seeking a Senior Manager, Media Buyer – Omnichannel to plan and buy media across channels beyond its core social and search platforms, including programmatic display and video, CTV/OTT, streaming audio, direct response TV and radio, out-of-home, and emerging channels. The role aims to coordinate investment across the media mix and reach business owners in high-priority Hispanic and Puerto Rican markets through appropriate channels and timing.

The position works with marketing analytics, the Tagging Manager, channel leads, agencies, DSPs, and media vendors. It is accountable for planning, negotiating, executing, measuring, and reporting omnichannel campaigns, while supporting performance channels and testing emerging media opportunities. Success is measured by incremental lift in qualified leads and funded deals, media efficiency, budget pacing accuracy, on-time trafficking, and contribution to blended cost per funded deal.

Requirements

• 5–7 years of media buying experience across digital and offline channels, at an agency or in-house.
• Hands-on experience with at least one major DSP, such as The Trade Desk, DV360, or Amazon DSP, and CTV buying.
• Experience buying DRTV, radio, and/or OOH, including negotiation and post-buy analysis.
• Strong understanding of reach, frequency, GRPs, and media planning tools.
• Experience with offline measurement and incrementality methods, including geo-lift, matched markets, and MMM.
• Excellent negotiation, vendor management, and budget management skills.
• Strong analytical and communication skills.

Nice To Haves

• Fluency in Spanish or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
• Experience buying Spanish-language and multicultural media in the US and Puerto Rico.
• Experience in direct-response financial services or lead generation.
• Familiarity with Nielsen, Comscore, iSpot, or similar measurement tools.

Responsibilities

• Plan, negotiate, and buy media across programmatic DSPs, CTV/OTT, streaming audio, DRTV, radio, OOH/DOOH, and emerging channels.
• Build integrated media plans with flighting, reach, and frequency aligned to business seasonality and funded-volume goals.
• Prioritize high-value DMAs and Puerto Rico, including Spanish-language and multicultural media such as Hispanic TV, radio, and digital publishers.
• Manage agency, DSP, and media vendor relationships, including RFPs, negotiation, insertion orders, make-goods, and invoice reconciliation.
• Design measurement for offline and upper-funnel channels with marketing analytics, including geo-lift tests, matched-market tests, response curves, and MMM inputs.
• Coordinate tracking with the Tagging Manager using vanity URLs, dedicated phone numbers, QR codes, UTM taxonomy, and pixel or impression tags.
• Ensure creative specifications, trafficking, and brand-safety standards are met across placements.
• Collaborate with Meta, Google, TikTok, and Affiliate leads so omnichannel investment lifts performance channels.
• Track budget pacing and report performance and incrementality to the Director of Paid Media and CMO.
• Test emerging channels such as retail media, podcasts, and AI/LLM ad placements as they mature.

Benefits

• Competitive salary
• Performance-based incentives
• Comprehensive health, dental, and vision benefits
• 401(k)
• Paid time off
• Opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
• Growth and development opportunities
• Dynamic and collaborative work environment
• Company events and team-building activities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed