Senior Account Manager, Paid Media (Omnichannel)

DEPT®

2d•$75,000 - $95,000•Remote

About The Position

The Senior Account Manager, Paid Media is a hands-on performance marketer responsible for client leadership and the day-to-day performance and execution of mobile app acquisition-focused, omnichannel direct response paid media programs. The role combines strategy and execution, including launching, optimizing, and troubleshooting campaigns across paid media platforms and adapting quickly to changing priorities and channels. Reporting to the Associate Director, this role serves as the primary contact for assigned clients, leads weekly status calls, develops account strategy and testing roadmaps, and monitors performance, budgets, and pacing. It also coordinates internal teams, vendors, and timelines; maintains quality standards; works with measurement and attribution tools; and mentors at least one direct report. The role is remote-first, with preference for candidates in the Pacific or Mountain time zone to align with team and client schedules.

Requirements

At least 4 years of digital performance marketing experience, focused on mobile app acquisition and growth.
Hands-on experience with Google Ads, including UAC, paid social platforms such as Meta Ads, TikTok, Snap, and Reddit, and Apple Search Ads.
Working knowledge of mobile measurement partners (MMPs), iOS SKAN, and mobile attribution concepts.
Comfort with budgeting, bidding strategies, and testing methodologies.
Strong analytical and reporting skills, including proficiency in Excel.
Proven experience presenting performance insights and recommendations to clients or internal stakeholders.
Excellent written and verbal communication skills.

Nice To Haves

Experience with mobile ad networks or programmatic/DSP environments.
Ability to manage mobile app install campaigns across multiple platforms or partners.
Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations.
Familiarity with analytics and visualization tools such as Looker Studio or Tableau.
Ability to shift priorities quickly and take on any channel or task needed to move accounts forward.
Hands-on approach paired with strong strategic thinking.
Entrepreneurial, self-starter mindset and comfort working independently and cross-functionally.
Curiosity and eagerness to learn new platforms, tools, and media environments.

Responsibilities

Own day-to-day performance and execution of mobile app acquisition-focused, omnichannel direct response paid media programs.
Design, launch, and optimize mobile app campaigns across Google Ads, including UAC, Apple Search Ads, paid social, and mobile ad networks, and ramp into new channels as needed.
Serve as the primary point of contact for assigned clients and lead weekly status calls covering performance, tests, and expansion opportunities.
Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
Monitor daily performance, pacing, and budgets, identifying irregularities and optimization opportunities.
Develop and execute testing roadmaps and use reporting dashboards to provide timely performance insights and analysis.
Use mobile measurement partners (MMPs) and iOS SKAN for attribution, troubleshooting, and performance analysis.
Own project management across accounts, coordinating internal teams, vendors, and timelines.
Ensure work meets QA standards and is delivered error-free.
Manage relationships with platform and vendor representatives, vetting new opportunities and maintaining best practices.
Manage and mentor at least one direct report, supporting their development and strong execution.