Account Manager, Paid Media (Omnichannel)

DEPT®

2d•$60,000 - $70,000•Remote

About The Position

DEPT® is hiring an Account Manager to lead paid mobile and social strategy and channel management for assigned clients. The role serves as the primary paid mobile and social point of contact, responding to client communications and leading weekly calls. The Account Manager works with cross-functional production and client services teams to anticipate and meet client needs, and manages a combination of managed-service mobile partners and self-serve advertising platforms. This is a remote-first role for someone located in the Pacific or Mountain time zone to align with team and client schedules. The position focuses on app-install campaigns and mobile app marketing. Responsibilities include campaign planning and execution, budget oversight, performance monitoring, campaign setup and tracking, troubleshooting attribution and platform discrepancies, and advising clients on mobile marketing strategy. The Account Manager will also support channel expansion, assess potential mobile partners, and implement testing and optimization initiatives to achieve client goals. DEPT® describes itself as a technology and marketing services company with more than 2,500 digital specialists across 30+ locations on five continents. It is a B Corp-certified company and an equal opportunity employer committed to inclusive recruitment and workplace practices.

Requirements

At least 2 years of digital marketing experience.
At least 1 year of experience in a client-facing digital marketing role.
Good understanding of the mobile app industry and its trends.
Expertise in Facebook and TikTok, and ideally experience with at least one additional social channel.
Knowledge of Facebook advertising and proven experience executing Facebook Ads.
Willingness to quickly learn and master social channels not previously managed.
Experience working with a mobile measurement partner (MMP).
Understanding of mobile KPIs and mobile media-buying tactics and strategies.
Strong analytical thinking and attention to detail.
Highly organized and able to manage multiple tasks at once.
Ability to clearly communicate and present strategies, results, and metrics to internal teams and clients.
Strong communication and interpersonal skills, with the ability to collaborate and work autonomously.
Self-starter mentality and comfort setting and achieving goals.
Computer-savvy, quick to learn, and able to solve problems with online technologies.
Innovative thinking and collaborative teamwork.
Prior experience managing accounts with varied goals across industries such as B2B, lead generation, eCommerce, and B2C.
Located in the Pacific or Mountain time zone.

Nice To Haves

Experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora, and Apple Search Ads.
Enthusiasm for mobile marketing and willingness to take a hands-on approach, learn, and grow in app marketing.
Entrepreneurial spirit and ability to work independently and in a team environment.
Comfort working with third-party tracking platforms such as Kochava, Adjust, or AppsFlyer.
Experience with UAC campaigns, Apple Search Ads, and third-party app networks.
Successful account-management experience buying mobile app-install campaigns across mobile ad networks, DSPs, and Facebook.
Experience from an ad network or agency, or in a client-side user acquisition role.

Responsibilities

Lead mobile and social app marketing strategy for DEPT mobile clients.
Manage managed-service mobile partners and self-serve advertising platforms.
Oversee budgets for app-install campaigns across mobile and social networks outside Google Ads.
Assist with channel expansion strategies and deliverables.
Create roadmaps and plan strategic initiatives and optimization efforts to meet client goals and targets.
Communicate with points of contact at mobile network partners through weekly calls, daily Slack questions, and other requests.
Monitor daily performance metrics and campaign pacing; identify irregularities or poor performance and communicate optimization recommendations to internal teams, vendors, and clients.
Set up campaigns by creating tracking links, building social and Apple Search Ads campaigns, and communicating campaign structure, pacing, benchmarks, and objectives.
Troubleshoot attribution vendors and advertising platforms, research discrepancies, and ensure tracking parameters and attributes are configured properly.
Serve as the mobile and social expert on assigned accounts and advise clients on mobile app marketing strategies and tactics.
Research and vet new mobile partners, prioritizing opportunities based on effort versus reward.
Identify and execute tasks with the greatest potential impact on performance targets.
Implement tests involving ad creative, landing-page messaging and layout, audience segmentation, placements, networks, and third-party tools.
Act as the primary paid mobile and social client contact, answer client emails, and lead weekly client calls.