Manager, Media & Omnichannel Operations

Calcium+Company•Philadelphia, PA

1d•Hybrid

About The Position

The Manager, Media & Omnichannel Operations works within Cobalt, Calcium+Company’s technology and innovation division, to build, launch, and operate programs supporting live client work. The role owns activation and measurement in practice, including deploying customer journeys and media, configuring tracking and attribution, and ensuring programs are accurate, compliant, and measurable. This is a hands-on operations role focused on marketing automation and media platforms, with an opportunity to grow alongside a modern omnichannel team.

Requirements

3 to 5+ years of experience in marketing automation, CRM operations, or media operations.
Hands-on experience with platforms such as Salesforce Marketing Cloud, Customer.io, Braze, Veeva, or Adobe.
Comfort with HTML email, dynamic content, segmentation logic, and basic SQL.
Understanding of tags, pixels, tracking, and Google Tag Manager.
Experience building reports and dashboards using tools such as Looker Studio or Tableau.
Strong Excel skills.
Working knowledge of pharmaceutical requirements, including MLR, ISI, and consent management.
Detail-oriented, organized, and ready to contribute immediately to live programs.

Nice To Haves

Healthcare or pharmaceutical industry experience.
Exposure to Campaign Manager 360, DSPs, or social advertising platforms.
Exposure to attribution, Rx lift, or media mix model data inputs.
Interest in using automation and AI tools to make operations faster and smarter.

Responsibilities

Build and deploy email journeys, personalized landing pages, and lifecycle programs in the marketing automation platform.
Configure segmentation, triggers, and next-best-action rules based on activation plans.
Run QA and launch checklists covering links, rendering, data, and tracking.
Sync HCP target lists, patient audiences, triggers, and suppression lists to CRM and media platforms.
Support audience-sizing data pulls and target-list updates.
Traffic campaigns across DSPs and media partners, including tags, pixels, and creative specifications.
Assemble MLR-approved modular content into journeys and media while maintaining accurate versions, tagging, and ISI.
Monitor campaign pacing and delivery and flag optimization opportunities to activation and media teams.
Ensure consent, preferences, and privacy requirements are applied across programs.
Set up attribution and tracking for launches across owned and paid channels.
Build and maintain real-time engagement and media reporting dashboards.
Prepare campaign data for Rx lift studies and media mix modeling in collaboration with Analytics.
Maintain naming conventions, taxonomy, and data hygiene across programs.
Document SOPs and QA standards as the team grows.
Automate repeatable build, QA, and reporting workflows.