Senior Manager Omnichannel Content Operations

Lundbeck • Boston, MA

3d • $155,000 - $180,000

About The Position

The Senior Manager, Omnichannel Content Operations establishes and coordinates Lundbeck's enterprise Content Operations process and serves as the main point of contact for Adobe Workfront implementation and execution. The role designs, implements, and continuously improves operational processes, governance, and workflows for efficient, compliant, and scalable omnichannel content creation and deployment.

As owner of the Content Operations operating model, this position establishes Workfront as the enterprise system of record for marketing work and standardizes intake, planning, resource management, review, approval, and delivery across omnichannel tactics. It partners with Brand Marketing, Creative Services, Medical, Legal & Regulatory (MLR), Commercial Operations, IT, Analytics, and external agencies to optimize the end-to-end content supply chain.

The role also advances Lundbeck's AI-enabled content strategy by identifying workflow automation opportunities, integrating emerging AI capabilities, and supporting the transition from agency-supported execution toward scalable internal operations. Success is measured by faster content delivery, greater transparency, improved compliance, and a standardized operating model that supports future omnichannel growth.

Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Communications, Technology, or a related discipline.
• 5+ years of experience in Content Operations, Marketing Operations, Content Supply Chain, Digital Operations, Marketing Technology, or Project Management.
• Demonstrated experience serving as Product Owner or Business Owner for Adobe Workfront or comparable enterprise work management platforms.
• Experience designing enterprise workflow solutions and business operating models.
• Strong understanding of content supply chain principles and marketing operations.
• Experience supporting Medical, Legal & Regulatory (MLR) review workflows within regulated industries.
• Experience working with Veeva Vault PromoMats or comparable regulatory review platforms.
• Experience leading cross-functional operational transformation initiatives.
• Strong stakeholder management skills across business and technology organizations.
• Demonstrated ability to influence without direct authority within matrixed organizations.
• Excellent communication, facilitation, analytical, and organizational skills.
• Strong business process improvement and change management experience.
• Ability to translate complex operational challenges into scalable business solutions.

Nice To Haves

• Experience with Adobe Experience Cloud technologies, including Adobe GenStudio, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), and Adobe Express.
• Experience implementing enterprise work management or project portfolio management platforms.
• Experience with AI-enabled content creation, workflow automation, and intelligent process orchestration.
• Understanding of modular content strategies and digital asset management.
• Experience managing enterprise technology implementation partners.
• Pharmaceutical or life sciences marketing operations experience.
• Knowledge of enterprise metadata, taxonomy, and content governance best practices.
• Excellent oral and written communication skills, including the ability to simplify complex topics for diverse audiences.
• Strong interpersonal and collaboration skills, with the ability to work in matrixed organizations and manage stakeholder expectations.
• Critical thinking and problem-solving skills; innovative, detail-oriented, proactive, and able to thrive in a fast-paced, rapidly evolving environment.

Responsibilities

• Own Lundbeck US’s centralized content workflow management platform powered by Adobe Workfront, including configuration, enhancements, governance, user adoption, and day-to-day operations.
• Act as a librarian for Lundbeck’s Enterprise DAM and review the tagging of assets entering the AEM DAM.
• Manage end-to-end Content Operations, including marketing intake, work planning, resource management, creative workflows, MLR submissions, approvals, and omnichannel content delivery.
• Partner with Brand Marketing, Creative Services, Medical, Legal & Regulatory (MLR), and Commercial Operations to improve workflow efficiency, standardize processes, resolve operational issues, and ensure timely content delivery.
• Support AI and workflow automation initiatives by identifying process improvement opportunities, documenting business requirements, testing capabilities, and driving user adoption.
• Develop and maintain Content Operations documentation, including SOPs, workflow diagrams, intake processes, governance standards, templates, and training materials.
• Coordinate day-to-day activities with agency, technology, and implementation partners; track deliverables, manage issues and risks, support work-order governance, and ensure projects are delivered on time and within scope.
• Monitor operational performance through dashboards and KPIs, reporting on content cycle times, workload, platform adoption, MLR turnaround, workflow bottlenecks, and continuous improvement opportunities.
• Collaborate with cross-functional business and technology teams to gather requirements, support platform integrations, troubleshoot operational challenges, and align the marketing technology ecosystem.
• Support the Director, Veeva Platforms, Director, Martech solutioing and Senior Director, Omnichannel Customer Analytics in developing and executing the Content Operations roadmap, internalizing content AI capabilities, and implementing capabilities across Adobe Workfront, Veeva Vault PromoMats, Adobe GenStudio, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), and other enterprise marketing platforms.

Benefits

• Flexible paid time off (PTO).
• Medical, dental, and vision health benefits.
• Company match 401(k).
• Eligibility for a 15% bonus target based on company and individual performance.
• Eligibility to participate in the company’s long-term incentive plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior