Senior Manager, Media Buyer - Meta

One Park Financial • Miami, FL

9d

About The Position

One Park Financial (OPF) is a financial technology company that connects small businesses with flexible financing and funding options. OPF is seeking a Senior Manager, Media Buyer to own its Meta advertising program across Facebook, Instagram, Messenger, and Audience Network. Meta is one of OPF’s largest acquisition channels, and this role is accountable for scaling spend efficiently while improving lead quality and cost per funded deal.

The position is a hands-on media buying role focused on campaign strategy, budgeting, optimization, creative testing, measurement, and reporting. The successful candidate will work with creative, tagging, marketing analytics, and CRO teams, and report performance insights to the Director of Paid Media and CMO. Campaigns operate within Meta’s Financial Products and Services special ad category requirements.

Requirements

• 5–7 years of hands-on paid social media buying experience, including direct ownership of meaningful Meta budgets; budgets of $250K or more per month are preferred.
• Deep expertise in Meta Ads Manager, Business Manager, Events Manager, Advantage+ campaigns, Lead Ads, and Conversions API.
• Experience in a regulated or special ad category, such as financial services, credit, housing, employment, or insurance.
• Strong analytical skills and comfort using Excel or Google Sheets and BI dashboards, with a solid understanding of attribution windows and their limitations.
• A track record of building creative testing frameworks and working closely with designers and video editors.
• Ability to connect platform metrics to downstream business outcomes, including qualified leads, approvals, and funded deals.
• Clear, concise communication skills, including the ability to explain performance to non-specialists.

Nice To Haves

• Fluency in Spanish or meaningful experience building campaigns for US Hispanic and Puerto Rican audiences.
• Meta Certified Media Buying Professional certification or equivalent certifications.
• Experience with lending, RBF/MCA, or B2B/SMB lead generation.
• Experience with incrementality testing, MMM inputs, or geo-lift methods.

Responsibilities

• Own the day-to-day strategy, buying, and optimization of Meta campaigns across prospecting, retargeting, and lead-pool reactivation.
• Plan and manage monthly budgets and pacing to meet CPL, cost-per-qualified-lead, and cost-per-funded targets while scaling volume.
• Build account structures that comply with Meta’s Financial Products and Services special ad category restrictions, using creative, broad targeting, and signal quality to reach merchants.
• Run a disciplined creative testing program with the creative team, testing concepts, hooks, formats, and English- and Spanish-language variants.
• Partner with the Tagging Manager to maintain Meta Pixel and Conversions API, event match quality, and offline conversion uploads.
• Manage Lead Ads and instant forms alongside website conversion campaigns, testing form design and qualifying questions to protect lead quality.
• Run incrementality and lift studies, including Conversion Lift and geo tests, with marketing analytics, and use the results to guide budget decisions.
• Diagnose performance shifts in metrics such as CPM, CTR, CVR, frequency, and auction dynamics, and communicate causes and responses.
• Partner with the CRO team to align ad messaging with landing pages and improve message match and conversion.
• Stay current on Meta product releases, including Advantage+, new placements, and AI creative tools, and test relevant offerings.
• Produce weekly and monthly performance reporting with clear insights and next steps for the Director of Paid Media and CMO.

Benefits

• Competitive salary
• Performance-based incentives
• Comprehensive health, dental, and vision benefits
• 401(k)
• Paid time off
• Opportunity to shape a fast-growing marketing organization and have a direct impact on company growth
• Growth and development opportunities
• Dynamic and collaborative work environment
• Company events and team-building activities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed