Senior Media Buyer, RoadWarrior

System1•Los Angeles, CA

4d•$109,000 - $137,000•Onsite

About The Position

The Senior Media Buyer will own hands-on paid acquisition for RoadWarrior, System1’s route-planning subscription platform for drivers, field teams, and dispatchers. The role manages acquisition across Google Search, Google App Campaigns, Apple Ads, and Meta for both mobile and web funnels, and determines how budgets move between channels. Success is measured by trials that convert, subscriber retention at month six, and Teams accounts that add drivers. The position is onsite at System1’s headquarters at 4235 Redwood Ave., Los Angeles, CA 90066. The role works with advertising platforms, attribution and billing systems, and analytics tools to manage campaign performance, conversion tracking, and business metrics.

Requirements

3–5 years of paid acquisition experience for subscription software across app and web.
Deep hands-on Google Search experience and working proficiency with Meta.
Hands-on experience with Apple Ads and Google App Campaigns.
Comfort with GA4 and conversion tracking.
A demonstrated AI workflow for media buying and creative.
Ability to read cohort retention and LTV curves and make budget decisions based on them.
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.

Nice To Haves

Experience selling a per-seat SMB SaaS tier alongside a consumer app.
Experience with RevenueCat, Stripe, and Capterra or G2.
Experience with Amplitude, Snowflake, or Sigma.
Familiarity with the gig-delivery, courier, or field-service industry.

Responsibilities

Manage Google Search campaigns end to end for Pro and Teams, including keywords, bids, budgets, and ad copy.
Manage Meta prospecting and retargeting campaigns and conduct weekly creative tests.
Manage Apple Ads and Google App Campaigns to drive Pro installs and trials on iOS and Android.
Optimize campaigns for trial starts, trial-to-paid conversion, and Teams signups rather than clicks or installs.
Build demand for Teams through high-intent search, directory listings, and dispatcher retargeting.
Use AI tools daily for copy, visuals, and creative analysis.
Own conversion tracking and reconcile tracking data with billing.
Report weekly on CAC, cohort ROAS, and payback by channel, platform, and plan.
Own and monitor MRR and net new MRR for Pro and Teams; MAU and paid MAU across app and web; cost per trial and CAC per paying subscriber; 7-day trial-to-paid conversion; monthly churn and month-3/month-6 retention; 6- and 12-month LTV, cohort ROAS, and payback period; drivers added per Teams account; and attribution match rate.