Media Buyer

Channel Factory

About The Position

Channel Factory is seeking a detail-oriented, technically strong Media Buyer - Google Platforms to oversee the activation and management of YouTube advertising campaigns. The role serves as an internal resource for buying best practices, platform policy, and campaign troubleshooting, with an emphasis on accuracy and responsiveness. The ideal candidate has hands-on Google Ads experience, works collaboratively, and can operate effectively in a fast-paced team. This is a full-time role based in the United States. Remote work status is subject to change at any time. The position requires the ability to travel for team meetings, training, and similar activities. Channel Factory provides marketing technology and services that help brands and agencies run contextually aligned, brand-safe YouTube advertising. The company describes its culture as collaborative, results-oriented, and intellectually curious, with a commitment to diversity and inclusion.

Requirements

  • At least 3 years of campaign management experience in Google Ads, including Google Ads Editor.
  • Experience with CM360 tracking and troubleshooting.
  • Working knowledge of YouTube ad formats and their KPIs, including product mixes, Demand Gen, Shorts, and in-stream versus in-feed ad types.
  • Proficiency in Google Sheets, including pivot tables, formula troubleshooting, and third-party integrations.
  • Comfort working with Slack, Salesforce, and Google Workspace.
  • Ability to adapt quickly to changing priorities while consistently delivering accurate work and timely communication.
  • Ability to travel for team meetings, training, and similar activities.
  • Willingness to use AI tools that improve buying workflows, including setup, QA, bidding, and pacing.

Nice To Haves

  • Experience with conversion-based campaign goals, including online and offline conversion measurement, attribution and conversion reporting types, and conversion goal setup in Google Ads.
  • DV360 experience.
  • Experience bulk-editing campaigns through spreadsheet imports and/or SDFs across Google platforms.
  • Familiarity with media deal types and their impact on pacing, including Guaranteed Outcomes, PMPs, and Auction versus Reservation models.
  • Google Ads certifications.

Responsibilities

  • Activate and manage YouTube advertising campaigns.
  • Serve as a go-to resource for internal teams on buying best practices and platform policy.
  • Troubleshoot campaigns and platform issues.
  • Maintain accurate work and provide timely communication.
  • Adapt to changing priorities in a fast-paced team.
  • Leverage AI tools to improve buying workflows, including setup, quality assurance, bidding, and pacing.

Benefits

  • Competitive salary.
  • Comprehensive medical benefits, including medical, vision, dental, and life insurance.
  • Cell phone and Wi-Fi reimbursement.
  • Work-life flexibility.
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