Senior Media Buyer

BPD•Kansas City, KS

About The Position

BPD is seeking an experienced Senior Media Buyer based in the Kansas City area to support leading health brands. The role works with strategic planners, creatives, and cross-functional media teams to develop and manage campaigns across traditional, digital, and social channels. Client success is the agency’s ultimate measure, and the position calls for strategic thinking, sound recommendations, strong execution, and clear communication with clients and partners. The Senior Media Buyer leads media projects with limited day-to-day supervision, overseeing implementation, optimization, budgets, authorizations, and reconciliation. The role also provides strategic guidance to clients, maintains relationships with vendors and publishers, supports the growth of media coordinators, and applies AI tools while maintaining accuracy and confidentiality. The position reports to the Vice President, Media and may require travel as needed.

Requirements

At least 5 years of media-related or agency experience.
Based in the Kansas City area.
Strong written and verbal communication skills.
AI fluency.
Experience buying through Strata.
Ability to build strong relationships with clients, vendors, and representatives.
Strong negotiation skills and a successful track record in media buying.
Ability to establish trust and credibility with clients and vendors.
Ability to deliver client-facing presentations.
Ability to travel as needed.

Responsibilities

Assist with media strategy development and overall direction.
Provide strategic rationales, points of view, and sound recommendations.
Apply knowledge of local markets to identify market-specific opportunities.
Monitor evolving consumer media behaviors and platform trends.
Analyze and provide research data, media and marketing insights, and campaign analysis.
Train media coordinators and support their continued growth and advancement.
Collaborate with internal teams to develop and manage media buys across TV/cable, radio, print, outdoor, digital, and social.
Evaluate how traditional media can be integrated with digital and social channels.
Collaborate with digital and social teams on targeting, messaging, and measurement frameworks.
Review digital and social metrics and plans, and translate performance into broader media recommendations.
Lead media projects with limited day-to-day supervision.
Manage campaign implementation, optimization, performance, authorizations, budgets, and reconciliation.
Monitor campaign pacing, delivery, placements, and flight dates; negotiate credit or billing adjustments when needed.
Prepare insertion orders and place advertising with media vendors.
Work collaboratively with internal team members and serve as a client-facing partner.
Build and maintain working relationships with clients, vendors, publishers, and client creative resources.
Provide strategic guidance and clear communication to clients.
Ensure media buys meet or exceed brand safety, ad fraud, and viewability standards.
Use AI tools strategically while maintaining accuracy and confidentiality.
Travel as needed.