Performance Media Buyer

83BAR•, (Multiple States)

5d•$75,000 - $100,000•Remote

About The Position

83bar is seeking a detail-oriented, analytical, and results-driven Performance Media Buyer to execute, manage, and optimize paid digital campaigns across multiple platforms. This is a hands-on role focused on campaign builds and launches, daily platform management, budget pacing, and continuous optimization to support efficient patient acquisition and qualified lead generation. The Performance Media Buyer works with digital strategists, media buyers, creative teams, and internal operations teams to execute campaigns according to established strategies, performance goals, and client requirements. The role involves building campaigns, monitoring performance, making optimizations, managing multiple campaigns, and maintaining execution quality. This is a remote, work-from-home position and a permanent, full-time exempt position.

Requirements

At least 3 years of hands-on experience managing and optimizing paid digital advertising campaigns.
Strong proficiency in Meta Ads Manager, including campaign creation, targeting, budget management, creative testing, and performance optimization.
Experience managing campaigns in Google Ads and/or other paid advertising platforms.
Ability to independently build, launch, and optimize campaigns.
Strong understanding of paid media performance metrics, including CPM, CTR, CPC, CPL, conversion rates, and lead quality indicators.
Experience managing campaign budgets and monitoring daily and weekly pacing.
Ability to analyze campaign performance and translate data into practical optimization decisions.
Strong attention to detail, particularly with campaign configuration, naming conventions, tracking parameters, and QA processes.
Experience troubleshooting campaign delivery issues, disapproved ads, tracking discrepancies, and performance declines.
Ability to manage multiple campaigns, deadlines, and competing priorities in a fast-paced environment.
Strong organizational, communication, and problem-solving skills.
Comfort working independently while following established strategies, processes, and approval workflows.
Must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

Nice To Haves

Experience with healthcare, pharmaceutical, clinical trial recruitment, medical device, or other regulated-industry advertising.
Experience managing paid campaigns across Reddit Ads, TikTok Ads, X (Twitter), NextDoor, Microsoft Ads, or programmatic platforms.
Experience with lead generation and conversion-focused advertising campaigns.
Familiarity with Meta Pixel, Conversions API (CAPI), Google Tag Manager, GA4, UTMs, setup, and conversion tracking.
Familiarity with reporting tools such as Sisense, Looker Studio, or Google Analytics.
Experience optimizing toward qualified leads, cost per qualified lead, or downstream acquisition outcomes.
Experience working with creative teams to execute structured A/B testing.
Familiarity with AI-assisted campaign analysis, performance monitoring, and workflow automation.
Experience with bulk campaign builds, Meta Ads Manager bulk editing, Google Ads Editor, or similar tools.
Familiarity with platform advertising policies and privacy requirements in healthcare marketing.

Responsibilities

Build, configure, launch, and manage paid digital campaigns across platforms including Meta, Google Ads, Reddit, TikTok, and other assigned channels.
Execute strategies developed by the digital strategy team, including campaign objectives, audience targeting, placements, budgets, and creative testing.
Configure campaign structures, ad sets, targeting, placements, bids, naming conventions, and tracking parameters.
Upload and organize approved creative, ad copy, and destination URLs.
Perform pre-launch quality assurance, verifying URLs, UTM parameters, tracking events, audiences, and campaign settings.
Maintain organized campaign structures, documentation, and naming standards.
Monitor active campaigns daily for performance trends, delivery issues, inefficiencies, and optimization opportunities.
Optimize audiences, placements, bids, budgets, creatives, and campaign configurations.
Track performance indicators such as CPM, CTR, CPC, CPL, cost per qualified lead, and conversion rates; identify underperforming ads, audiences, or placements and make adjustments.
Adjust budgets within approved limits, scale high-performing campaigns within guidelines, and monitor learning phases, delivery limitations, audience saturation, frequency, and creative fatigue.
Execute A/B tests across creative variations, audiences, placements, and campaign configurations.
Troubleshoot rejected or disapproved ads, limited delivery, tracking issues, and other platform challenges.
Monitor daily and weekly spending against approved budgets and targets; identify pacing issues and make routine adjustments within approval thresholds.
Flag unusual spending, delivery inconsistencies, performance changes, and budget or delivery concerns to the assigned strategist.
Review campaign performance in advertising platforms and internal reporting tools, track metrics against benchmarks, and provide actionable observations to the strategy team.
Monitor lead volume, qualified lead rates, and downstream performance indicators when available; assist with weekly and biweekly reporting.
Maintain campaign change logs, testing results, and optimization notes; escalate tracking discrepancies or unusual reporting changes.
Coordinate with digital strategists, creative teams, and internal teams on media plans, creative needs, and campaign issues.
Follow campaign workflows, quality standards, operating procedures, and review and approval processes.
Ensure campaigns use approved messaging, imagery, landing pages, and targeting and comply with platform policies and applicable healthcare and clinical trial advertising requirements.
Monitor platform policy changes and flag compliance concerns; maintain campaign documentation and follow privacy and data-handling requirements.