Lead Media Buyer

Clients Blackbox, Inc.•Richardson, TX

6d•$90,000 - $125,000•Remote

About The Position

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. The agency helps financial advisors grow their practices by generating qualified appointments with high-net-worth prospects, using a video sales letter methodology that has generated more than $45 billion in AUM pipeline. This is a senior, hands-on performance marketing role responsible for end-to-end client account performance, relationships, and retention. The Lead Media Buyer owns a portfolio of accounts and works across Meta media buying, client strategy, direct-response copy and video sales letter scripts, creative testing, tracking, and funnel optimization. The position reports to the Associate Director of Operations. The role requires a performance-first approach: managing campaigns toward client-defined cost-per-appointment targets and other acquisition outcomes, communicating recommendations clearly, and taking ownership of diagnosing and addressing performance issues. The person in this role leads client conversations, collaborates with video editors, and uses AI tools to accelerate research and copy development while applying sound strategic judgment.

Requirements

At least 5 years of hands-on paid media experience, with substantial Meta advertising responsibility.
Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations.
Proven ability to manage campaigns toward defined performance targets while supporting client retention.
Strong direct-response copywriting skills, including ad copy and scripts.
Experience developing and testing creative concepts, hooks, angles, and messaging.
Experience with conversion tracking, pixels, and basic marketing automation.
Strong communication, organization, analytical, and problem-solving skills.

Nice To Haves

Financial services marketing experience.
Lead-generation and appointment-setting campaign experience.
Video sales letter marketing experience.
High-ticket or considered-purchase funnel experience.
Performance marketing agency experience.
Direct-response advertising experience.
For consideration at the upper compensation range ($115K+): hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from creative contributions.
Financial services, RIA marketing, and compliance-sensitive advertising experience are strongly preferred, particularly for upper compensation range candidates.

Responsibilities

Own a portfolio of client accounts and serve as the primary strategic point of contact.
Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
Translate performance data into clear recommendations and strategic decisions.
Build strong client relationships that support retention, renewals, and referrals.
Proactively identify and address account risks and opportunities.
Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
Manage campaign budgets, audiences, bid strategies, account structure, and creative testing.
Monitor daily performance against cost-per-appointment and other key acquisition metrics.
Diagnose underperforming campaigns and determine changes likely to improve results.
Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
Write direct-response ad copy and video sales letter scripts for financial services audiences.
Develop hooks, angles, offers, and messaging variations for testing.
Use performance data to generate new creative and messaging hypotheses.
Collaborate with video editors and provide clear creative direction.
Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
Set up and troubleshoot tracking, Meta pixels, and conversion events.
Configure Calendly integrations, Zapier automations, and lead-routing workflows.
Identify and resolve technical issues between advertising platforms and client systems.
Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems.
Investigate performance declines, identify likely causes, develop a strategy, and take action.
Explain complex performance issues clearly, make data-based decisions, and maintain accountability for account outcomes.