Media Planner & Buyer

We Are Rosie•Palmetto, GA

4h•Remote

About The Position

An early-stage, AI-powered news and media startup is seeking a hands-on Media Planner & Buyer to lead paid social and programmatic campaigns that support audience growth and client programs. The role combines campaign planning and strategy with end-to-end execution, optimization, and reporting, while helping shape the company’s media function as it grows. The work includes translating campaign goals into practical targeting, channel, and budget recommendations; personally building campaigns; and converting performance data into clear recommendations. The Media Planner & Buyer will work with audience, creative, and client teams, adapt to shifting priorities, and help identify recurring needs and processes. This is a bridge role that will advise on how to resource media going forward, including defining the scope of a future permanent hire. The role also involves looking for opportunities to streamline workflows with AI tools, such as agents or automations. The position is fully remote, pays $55 per hour, and is scheduled for 40 hours per week. The contract runs ASAP through mid-January 2027, with potential to extend. Eastern or Central time zone hours are preferred, and some availability between Christmas and New Year’s is required. This is a W2 role.

Requirements

7 to 10 years of experience leading and executing paid social and programmatic campaigns at an agency, media company, public affairs firm, or similarly fast-paced environment.
Current, hands-on expertise in Meta Ads Manager, LinkedIn Campaign Manager, and at least one programmatic platform such as The Trade Desk or StackAdapt.
Strong understanding of audience segmentation, geographic and contextual targeting, first-party data, retargeting, and platform capabilities and limitations.
Self-directed working style, including identifying required work, solving problems, flagging risks early, and following through with minimal oversight.
Strong analytical judgment and attention to detail, with the ability to manage multiple campaigns accurately under tight deadlines.
Entrepreneurial mindset, comfort with ambiguity, and willingness to create structure rather than step into a predefined role.

Nice To Haves

Comfort with AI tools such as ChatGPT, Claude, or Gemini, and curiosity about using them to work smarter.

Responsibilities

Consult on audience strategies and build media plans for varied audiences, including local readers, broad consumer segments, business leaders, policymakers, and opinion influencers.
Translate campaign goals into practical targeting, channel, and budget recommendations.
Contribute strategic thinking through memos, recommendations, and brainstorms with the team and founder.
Build, launch, manage, and optimize campaigns across Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms such as The Trade Desk and StackAdapt.
Own campaign execution end to end, including setup, trafficking, quality assurance, budget pacing, testing, optimization, and reporting.
Deliver against campaign commitments for reach, impressions, engagement, and other goals.
Partner with audience, creative, and client teams to launch campaigns quickly and adapt as priorities shift.
Turn performance data into clear, actionable recommendations.
Recognize when a request differs from the underlying need and deliver both.
Identify recurring needs, propose processes, and advise on future media resourcing, including the scope of a future permanent hire.
Look for ways to streamline workflows using AI, including agents or automations.