Sr. Media Buyer/Planner
About The Position
The Sr. Media Buyer/Planner leads the development, negotiation and execution of integrated traditional and digital media plans for assigned AdFarm clients. The role translates client objectives and audience insights into strategic media recommendations, secures value through media buying, and manages campaign delivery and performance. Agricultural audience knowledge, media partner relationships and analytical thinking help ensure client investments reach the right people and deliver measurable results. The position also mentors junior team members, collaborates with Account Management, Creative, PR & Content, Marketing Analytics and other disciplines, and contributes media expertise to presentations, pitches, proposals, RFPs and special projects. The role requires a collaborative, self-motivated approach, sound judgment, adaptability and a positive attitude in a fast-paced agency environment.
Requirements
- Bachelor’s degree in Marketing, Advertising, Media or a related field, or an equivalent combination of education and relevant experience.
- At least 5 years of progressive media planning and buying experience.
- Demonstrated experience independently developing integrated media plans, negotiating buys, and managing campaigns and budgets.
- Strong working knowledge of traditional and digital media, including channel selection, audience targeting, buying approaches and performance measurement.
- Strong analytical skills and ability to turn audience research and campaign data into clear recommendations.
- Proficiency in Microsoft Office, particularly Excel, and familiarity with media research, planning, buying and reporting tools.
- Strong negotiation, relationship-building and presentation skills, including confidence explaining recommendations to clients and colleagues.
- Excellent organization and attention to detail, with ability to manage multiple campaigns, budgets and deadlines.
- Collaborative, self-motivated approach, sound judgment and willingness to mentor others.
- Adaptability and a positive attitude in a fast-paced agency environment.
Nice To Haves
- Agency media planning and buying experience is preferred.
- Experience with agricultural or rural audiences is an asset.
- Relevant platform certifications, such as Google Ads, are an asset.
Responsibilities
- Develop integrated traditional and digital media plans connecting client objectives, audience insights, channel selection, timing and budgets.
- Research target audiences, including purchasing behaviors and media habits, to identify opportunities to reach agricultural audiences.
- Evaluate media channels, partners, technologies and formats, and recommend approaches to strengthen reach, engagement and campaign results.
- Negotiate media rates, placements, added value and terms within approved strategies and budgets.
- Manage media bookings, insertion orders, schedules and material deadlines, coordinating accurate and timely delivery with partners and internal teams.
- Monitor campaign delivery, spending and performance; recommend optimizations, budget adjustments and makegoods when placements do not deliver as agreed.
- Partner with Marketing Analytics to establish measurement requirements, confirm tracking and turn campaign results into actionable recommendations.
- Maintain accurate media budgets and buying records, support forecasting and invoice reconciliation, and resolve billing discrepancies.
- Build strong media partner relationships and maintain current knowledge of audience data, circulation, reach, inventory and emerging opportunities.
- Collaborate with Account Management, Creative, PR & Content and other disciplines to align media recommendations with broader client strategy.
- Prepare and present media plans, buying recommendations and performance reports, explaining rationale, trade-offs and expected outcomes.
- Mentor junior team members through guidance, feedback and knowledge sharing to strengthen planning, buying and execution.
- Contribute media expertise to presentations, pitches, proposals and RFPs as needed.
- Demonstrate AdFarm’s values and contribute to special projects as required.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
