Sr. Media Planner

Adobe•Remote Oregon, OR

1d•$112,000 - $215,100

About The Position

Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution. The Senior Media Planner translates regional media strategy into tactical plans for assigned paid channels, initially Meta, TikTok, and Snap, that the media-buying team can execute directly. This individual-contributor role bridges regional strategy teams and the buy desk, ensuring plans are platform-native, aligned to global standards, and adapted to local requirements. The planner works closely with regional strategists, analysts, the India-based media-buying team, and engineering partners. They support campaign handoffs and quality control, incorporate Adobe marketing technology where appropriate, review performance and recommend optimizations, and share platform and performance insights with the Director of Media Planning and broader team. The role also helps establish a consistent quarterly planning process and partners with platforms on testing and beta opportunities. The position is part of a global team of seven Media Planners and reports to the US-based Director of Media Planning. The initial focus is paid social, with scope expected to expand over time.

Requirements

At least 5 years of experience in digital advertising or media planning/buying.
Hands-on experience with at least one of Meta, TikTok, or Snap.
Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement.
Experience managing multi-market activations, including platform setup across a wide range of markets and languages.
Track record of delivering performance-focused paid social campaigns.
Ability to read campaign dashboards and work with analysts to develop concrete optimization recommendations.
Ability to translate strategic briefs into detailed, executable media plans.
Clear communication across regional and offshore teams, maintaining global standards while adapting to local needs.
Strong attention to detail and comfort owning quality assurance, quality control, and documentation for assigned plans.

Nice To Haves

Familiarity with AI-driven media buying, including executing buys through LLM-based tools such as Meta’s MCP.
Experience with Adobe marketing and advertising tools, including GenPem, AEP, and RTCDP.
Experience working with an offshore or outsourced buying/execution team.
Background spanning both B2B and consumer advertising.
Agency experience or experience in a newly formed team, ideally at a company bringing media execution in-house.

Responsibilities

Translate regional media strategy into detailed, platform-native tactical plans for assigned paid channels, initially Meta, TikTok, and Snap.
Develop plans specifying audience targeting, budget allocations, flighting, and placements.
Maintain regular communication with local and regional strategy teams to ensure plans remain aligned with media objectives and planning cadence.
Stay current on platform advertising products and targeting tools and apply that knowledge to media plans.
Hand off completed plans to Adobe’s India-based media-buying team, flag blockers, and resolve them using established processes.
Incorporate Adobe marketing technology, including GenPem, AEP, and RTCDP, into plans where appropriate.
Tag and organize campaigns and quality-check plans against Operations standards before buy-desk handoff.
Apply local considerations such as language, regulations, and pricing while maintaining consistent global planning practices.
Partner with regional strategists and analysts to review campaign reporting and recommend optimizations, including budget shifts, targeting changes, and creative refreshes.
Share performance trends, platform changes, and targeting or data-sharing opportunities with the Director of Media Planning and the broader team.
Help establish a consistent quarterly planning process and work with platform partners to identify testing and beta opportunities.
Build proficiency in Adobe audience segments, brand guidelines, and channel mix; establish relationships and regular working cadences with regional strategists and the buying team.
Complete at least one full plan submission through the buy-desk handoff process and audit tagging, naming, and quality-control practices against new Operations standards.